Wine & Raisin Power

The Malaga Provincial Government has launched a caller run to radiance a spotlight connected nan Axarquia’s vino and raisins, and this clip pinch nan thief of societal media influencers.

Over 2 days, Almachar, Comares, El Borge and Moclinejo will invited well-known food, travel, and vino communicators, who will acquisition section enotourism firsthand and stock it pinch their thousands of followers.

María del Carmen Márquez, Provincial Deputy for Employment and Training, explained that nan task is designed to beforehand not only section products but besides nan traditions and agrarian civilization that specify nan Axarquia. “We want to show that nan Axarquia and its raisins are afloat of opportunities for entrepreneurs,” she said.

The programme originates successful Comares pinch a sojourn to accepted vineyards and a objection of nan drying process successful paseros. Guests will besides effort retired nan village’s record-breaking zipline earlier enjoying luncheon and a circuit of section wineries. In Almachar, they will research nan Raisin Museum and be a tasting meal pinch section agents.

On nan 2nd day, Moclinejo will showcase its automated raisin dryer and nan historical Bodegas Dimobe, while El Borge will big unrecorded demonstrations of raisin-drying techniques.

Among nan invited influencers are Malagadictos (318,000 followers), vino communicator Amaia Soto, award-winning sommelier Meritxell Falgueras, journalist Laura Sánchez Lara, and Antonio Carlos Miñán, nominated Wine Communicator of nan Year successful 2024.

Read here more news from Axarquia.