Arora Group And Deva Capital Acquire Novotel London West In Hammersmith To Expand Uk Portfolio

Published on September 15, 2025

Arora Group, a salient edifice and spot developer based successful nan UK, successful collaboration pinch Deva Capital, has successfully acquired nan Novotel London West successful Hammersmith. This acquisition marks a strategical description for Arora, now adding a well-known spot to its increasing portfolio successful London. The woody importantly enhances Arora’s beingness successful nan capital, building connected nan company’s caller acquisition of notable properties, including nan InterContinental London – The O2. With this purchase, Arora’s edifice portfolio now spans much than 20 locations and complete 8,000 rooms, solidifying its position successful cardinal UK markets.

Expanding Arora Group’s Presence successful Central London

The Novotel London West acquisition is simply a important portion of Arora’s description strategy successful cardinal London, a highly competitory marketplace for some business and leisure tourism. The 630-room edifice boasts awesome convention facilities, making it an perfect destination for meetings and events. With 33 gathering rooms that tin accommodate up to 3,000 delegates, this spot will heighten Arora’s expertise to service nan increasing request for business tourism successful nan region.

This acquisition is Arora Group’s 2nd woody successful London and reflects its semipermanent committedness to enhancing its beingness successful high-demand areas of nan UK. The hotel’s versatile gathering and arena spaces align perfectly pinch nan company’s strategy of tapping into nan expanding request for modern venues for conferences and events successful cardinal London.

A Partnership pinch Deva Capital

Arora Group has collaborated pinch Deva Capital for this strategical acquisition. Deva Capital, which operates nether Banco Santander’s Alternative Investments division, specializes successful existent property debt, equity, and firm solutions. The collaboration pinch Deva Capital brings together Arora’s extended acquisition successful edifice improvement pinch Deva’s robust financial backing, further strengthening nan early of their associated ventures.

The Novotel London West will now subordinate Arora’s awesome lineup of hotels crossed various UK locations, offering some accommodations and top-tier gathering and arena facilities. The spot will complement nan existing portfolio of Arora Hotels, which includes renowned brands for illustration Sofitel, InterContinental, Renaissance, and Hilton, among others.

Enhancing Arora’s Hotel Portfolio

Arora Group’s increasing beingness successful nan UK edifice marketplace extends beyond London. The company’s portfolio besides includes important properties astatine awesome airports and metropolis centers, offering much than 7,000 rooms. This includes nan precocious acquired Bloc Hotels, a short-stay spot operator, reflecting Arora’s divers interests successful nan hospitality sector.

In summation to luxury and business properties, nan institution is besides expanding its offerings pinch branded hotels specified arsenic Crowne Plaza and Fairmont, ensuring a wide scope of options for travelers. The caller acquisition of Luton Hoo Hotel, Golf & Spa, which is being redeveloped arsenic a 2nd Fairmont property, highlights Arora’s committedness to providing upscale experiences for some leisure and business guests.

A Look astatine nan UK’s Growing Hospitality Sector

The UK’s hospitality manufacture continues to thrive, pinch London remaining a premier destination for some business conferences and leisure tourism. As nan metropolis continues to retrieve and turn post-pandemic, request for value hotels and convention spaces remains high. Arora Group’s latest acquisition is simply a strategical move to position itself astatine nan forefront of this expanding market.

Hammersmith, wherever nan Novotel London West is located, has seen important improvement successful caller years, further enhancing its entreaty arsenic a desirable location for some business and leisure travelers. With its proximity to awesome carrier links and business districts, Hammersmith is poised to pull much visitors, making it an fantabulous summation to Arora’s portfolio.

Arora Group’s Vision for nan Future

Looking ahead, Arora Group shows nary signs of slowing down. The institution is focused connected expanding successful cardinal UK locations, including further properties successful cardinal London. The institution is besides committed to improving its offerings for some business and leisure travelers, pinch caller developments and refurbishments underway astatine respective sites.

As Arora continues to turn its portfolio, its strategical attraction connected providing high-quality, versatile venues for meetings, conferences, and leisure stays will beryllium a cardinal differentiator successful an progressively competitory market. The acquisition of Novotel London West is conscionable 1 illustration of really nan institution is positioning itself arsenic a starring subordinate successful nan UK hospitality sector.

The Future of Arora and nan UK Hotel Market

As recreation request continues to rise, nan UK edifice marketplace is expected to support a beardown maturation trajectory. Arora’s caller acquisitions and developments showcase its ambition to seizure a larger stock of this move market. With its continued attraction connected cardinal London and high-demand areas, nan institution is well-positioned to use from nan expanding request for some accommodation and arena spaces successful nan capital.

Arora Group’s committedness to expanding its footprint successful nan UK and delivering exceptional hospitality experiences to its guests is clear. By strategically acquiring high-profile properties for illustration Novotel London West, Arora is securing its spot arsenic 1 of nan country’s apical edifice operators.