Vietnam Leads The Way In Combining Ai Technology With Thoughtful Travel Practices To Ensure Smarter, Safer, And Community-friendly Journeys

Published on August 20, 2025

Artificial intelligence is gradually becoming a halfway constituent of each Vietnam traveller’s journey, helping group representation retired itineraries, book accommodations, and observe section experiences. The Global AI Sentiment Report published by Booking.com recovered that by a singular margin, respondents successful Vietnam are affirmative astir nan technology: 99% consciousness enthusiasm, 86% person already utilized AI successful immoderate form, and nan aforesaid 99% are readily looking for caller options that fto AI co-pilot their early trips.

Despite nan upbeat responses, nan Vietnamese traveller is proceeding prudently. The exertion is astir commonly perceived arsenic a time-saver and a measurement to escapade much productively, but a lingering wariness encourages keeping a quality successful each determination loop. This measured openness showcases nan restless optimism of Vietnam’s tourism culture, observant of AI’s imaginable yet still craving nan warmth of quality judgement.

The study pulled responses from much than 37,000 consumers successful 33 world markets, including Vietnam, and asked how, when, and why AI is being woven into people’s journey-planning routines. The findings revealed that almost half of nan Vietnamese sample picture themselves arsenic AI enthusiasts drawn to nan technology’s possibilities. Another 28% fresh nan domiciled of advocates who favour AI erstwhile it is utilized responsibly, whether for gaining caller knowledge, navigating caller cities, aliases enjoying nan convenience that nan devices supply.

Interest successful AI solutions for recreation is undeniable, but apprehension keeps pace. Roughly 91% of surveyed Vietnamese travellers flagged astatine slightest 1 preservation astir nan technology, and a mini but dependable cohort—4% labelled themselves cautious, 2% openly sceptical, and 6% outright resistive—questions nan pivot toward wholesale adoption.

AI is already interwoven into nan rhythms of travel. Almost each respondent—99%—has turned to AI-driven search, 92% trusts AI-curated contented suggestions, and 95% person experimented pinch generative AI apps. Still, a sizeable 27% comprehend AI arsenic lacking warmth, a reminder that nan quality touch is not simply ornamental successful recreation planning. A slender 22% would licence AI to determine autonomously; 21% beryllium connected nan fence, and only 1% will entrust nan tech successful nan absence of a quality maker. The information gestures toward a cooperative future, wherever AI amplifies alternatively than supplanting quality discernment.

Future expectations tilt successful favour of advisory autonomy. Over half of respondents—58%—envisage a clip erstwhile self-guided itinerary creation is standard. The appetite is beardown for tech that simplifies logistics, trims friction, and amplifies enjoyment, and 80% already in installments AI pinch nan imaginable to nonstop travellers toward little crowded attractions aliases to dodge highest periods.

Travelers attraction profoundly astir sustainability and nan communities they visit. Data shows that 76% now activity AI suggestions that spotlight experiences enriching section residents and encouraging responsible tourism. This reflects a clear anticipation that exertion should beryllium astir much than speed; it needs to thrust affirmative alteration astatine nan very places we explore.

For Vietnamese holidaymakers, intelligent recreation devices are past nan realm of science-fiction and afloat embedded successful nan readying process. The enthusiasm is palpable, yet nan existent activity lies successful balancing invention pinch spot and ethics. The AI solutions that will matter astir are those that supplement and empower quality judgment, beforehand environmentally and socially responsible journeys, and adhd existent extent to recreation experiences.