Ukraine Conflict Slows International Tourism While North Macedonia Serves As Gateway, Yet Greece Stands Firm As The Most Popular Choice For Serbian Holidaymakers In 2022

Published on August 20, 2025

Ukraine’s conflict has slowed world tourism growth, yet Serbian travelers stay undeterred, taking nan acquainted way done North Macedonia to scope Greece, which erstwhile again stands arsenic their astir favored vacation destination successful 2022. Despite economical uncertainty and recreation disruptions crossed Europe, Greece continues to seizure nan loyalty of Serbian holidaymakers, underscoring its domiciled arsenic nan region’s astir reliable and charismatic getaway.

Greece Remains nan Leading Holiday Destination for Serbian Travelers Amid Tourism Fair successful Belgrade

Greece continues to predominate arsenic nan number 1 vacation destination for Serbian travelers, maintaining its fame moreover successful nan look of broader world challenges that person slowed down world bookings. The ongoing repercussions of nan warfare successful Ukraine and nan caller economical and recreation disruptions crossed Europe created an situation of impermanent stagnation for outbound tourism. Yet, for Serbian holidaymakers, Greece remains their astir trusted and beloved destination, offering a blend of taste heritage, earthy beauty, and adjacent proximity.

This enduring penchant was powerfully reflected successful nan beingness of nan Greek National Tourism Organisation (GNTO) astatine nan 43rd International Fair of Tourism (IFT) 2022 successful Belgrade, wide recognized arsenic nan astir influential recreation and tourism accumulation successful nan Western Balkans. The arena erstwhile again reaffirmed nan adjacent recreation ties betwixt Serbia and Greece, a narration that has deepened complete decades and continues to thrive contempt outer challenges.

A Strong Return for nan IFT Belgrade Fair

The IFT Belgrade tourism fair, titled “Between Mountains and Seas” successful 2022, marked a important comeback aft its cancellation nan erstwhile twelvemonth owed to nan COVID-19 pandemic. Held from March 24 to 27, nan accumulation drew exhibitors and visitors from crossed Europe, highlighting nan resilience of nan location tourism sector.

For Greece, information successful nan adjacent was not conscionable symbolic but strategic. Tourism is 1 of nan pillars of nan Greek economy, and Serbia represents a captious marketplace wrong Southeast Europe. With roadworthy networks, nonstop flights, and taste familiarity making recreation convenient, Serbians person agelong chosen Greek islands and mainland resorts arsenic their summertime getaway destinations.

Greece’s Impressive Pavilion

At nan bosom of Greece’s practice astatine IFT 2022 was a 210-square-meter pavilion, designed to showcase nan divers tourism offerings of nan country. The pavilion brought together aggregate regions and organizations, each highlighting unsocial aspects of Greek travel.

The regions of Eastern Macedonia–Thrace, Epirus, Western Greece, nan Ionian Islands, and Crete presented their attractions, ranging from sun-drenched beaches to upland landscapes and taste sites. The Municipality of Volos, known for its coastal beauty and proximity to nan mythical Mount Pelion, and nan Halkidiki Tourism Organisation, representing 1 of nan astir celebrated vacation regions for Serbian visitors, besides participated.

Private assemblage partners further added to nan presentation, demonstrating nan beardown collaboration betwixt section governments, organizations, and businesses successful promoting Greece arsenic a destination.

Strong Interest from Serbian Travel Industry and Media

The Greek pavilion quickly became 1 of nan astir visited stands astatine nan fair. Serbian circuit operators, recreation agencies, and tourism professionals engaged straight pinch Greek representatives to fortify partnerships and grow their offerings for nan upcoming summertime season.

In summation to manufacture professionals, members of nan Serbian property were peculiarly eager to study astir Greece’s updated recreation introduction requirements and nan gradual easing of COVID-19 wellness measures. With travelers successful nan region intimately monitoring restrictions and information regulations, these updates provided reassurance and encouraged guardant bookings.

The enthusiasm astir nan Greek guidelines underscored nan country’s expertise to clasp its spot arsenic nan apical destination for Serbian tourists, moreover during times of uncertainty.

Commemorating nan Greek Revolution

Beyond tourism promotion, Greece besides utilized nan adjacent arsenic an opportunity to item taste diplomacy. On March 25, a typical arena was organized astatine nan pavilion to commemorate nan day of nan Greek Revolution of 1821, a historical infinitesimal marking Greece’s independence.

The arena was attended by high-profile figures, including nan Greek Ambassador to Serbia, Georgios Diakofotakis, starring Serbian tourism professionals, media representatives, and business executives. This taste commemoration not only emphasized Greece’s humanities personality but besides strengthened nan bonds of relationship and communal respect betwixt nan 2 nations.

Serbia–Greece Tourism Ties: A Lasting Connection

Serbia and Greece stock much than conscionable a geographical closeness; their narration successful tourism is profoundly rooted successful cultural, religious, and humanities connections. Many Serbian families person made Greek destinations specified arsenic Halkidiki, Corfu, Crete, Rhodes, Lefkada, and Thassos an yearly tradition. The easiness of access—whether by car done North Macedonia aliases by nonstop flights from Belgrade and different Serbian cities—makes Greece a convenient action for some short holidays and extended summertime stays.

Over nan past decade, Greece has consistently classed arsenic nan astir visited overseas destination for Serbians. Even during nan pandemic years, erstwhile recreation was restricted, Serbia was among nan first countries whose visitors returned to Greece erstwhile borders reopened. This loyalty reflects nan spot Serbian travelers spot successful Greek hospitality, infrastructure, and wide experience.

Looking Ahead: Tourism Outlook

The information of GNTO astatine nan IFT Belgrade 2022 adjacent highlighted nan value of nan Serbian marketplace for Greece’s broader tourism strategy. As Europe continues to retrieve from some nan pandemic and nan economical consequences of nan warfare successful Ukraine, Greece is positioning itself not only arsenic a accepted summertime destination but besides arsenic a year-round prime for wellness, gastronomy, taste heritage, and replacement tourism experiences.

For Serbian travelers, nan attraction of Greece is apt to stay beardown successful nan years ahead. The operation of affordable recreation packages, acquainted culture, and rich | earthy beauty makes it difficult for different destinations to compete. Meanwhile, Greece’s progressive domiciled successful tourism fairs and taste events demonstrates its committedness to maintaining and strengthening these ties.

Ukraine’s conflict has shaken world tourism, yet Serbs proceed to travel done North Macedonia to Greece, which remains their astir celebrated destination successful 2022.

The 43rd International Fair of Tourism successful Belgrade reaffirmed what has agelong been known—Greece is nan number 1 vacation destination for Serbian travelers. With its divers offerings, beardown taste connections, and strategical engagement done tourism fairs, Greece continues to seizure nan hearts of Serbian visitors twelvemonth aft year.