Unilever To Change Sustainability Claims After Dutch Complaint

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Unilever will extremity utilizing unsubstantiated sustainability claims connected nan packaging of its products successful nan Netherlands, according to nan section title watchdog.

According to nan section Authority for Consumers and Markets (ACM), nan Dutch Consumers’ Association had accused Unilever of utilizing sustainability claims that it saw arsenic “misleading” and had called connected nan ACM to act.

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The ACM said that Unilever uses claims connected its branding specified arsenic “sustainably grown peanuts”, “sustainably grown vegetables”, aliases “sustainable packaging” connected a number of its products.

Following talks pinch nan ACM, Unilever has agreed to extremity utilizing these claims connected its packaging, nan title watchdog said.

The Hellmann’s mayonnaise shaper intends to person changed astir of its packaging from January adjacent twelvemonth but products pinch these sustainability claims whitethorn still beryllium disposable successful stores aft this date, according to nan ACM.

Just Drinks has approached Unilever for comment.

The ACM added that immoderate packaging has already been changed connected immoderate of Unilever’s products, specified arsenic its Calvé peanut butter.

Edwin van Houten, head of ACM’s user department, said: “We had antecedently announced an investigation into nan sustainability claims successful nan nutrient sector.

“After nan Dutch Consumers’ Association had contacted us, we sewage successful touch pinch Unilever.

“We’re gladsome that Unilever will extremity utilizing vague and wide sustainability claims that are unclear to consumers.”

He added: “ACM welcomes nan sustainability efforts of businesses arsenic good arsenic honorable connection astir specified efforts.”

It comes arsenic past month, nan ACM launched an investigation into nan value of market products successful nan country’s supermarkets.

In a connection astatine nan time, it said nan probe was prompted by claims nan prices of “certain nutrient products” are higher than successful unspecified “neighbouring countries”.