Unilever Confirms Sale Of Graze To Katjes International

Credit: Unilever International/Graze

Unilever coming (1 December) confirmed it has sold UK snacks business Graze to German confectionery group Katjes International.

The financial position of nan statement person not been disclosed. The waste is expected to beryllium finalised successful nan first of half of 2026.

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Last week, Sky News reported Katjes was successful precocious talks to get Graze for astir £35m ($46.2m).

Unilever acquired Graze successful 2019 from private-equity patient The Carlyle Group. At nan time, Sky News claimed nan user equipment institution had paid astir £150m for nan brand.

In a connection from Unilever, nan FMCG said nether its activity “Graze has transformed its profitability and has continued to present maturation successful nan unit channel”.

Unilever said it is “sharpening its portfolio for semipermanent maturation and scalability”, adding that this includes “pruning nan portfolio wherever relevant”.

The connection added: “Graze has bully imaginable for early maturation and development, which will beryllium amended realised nether caller ownership by Katjes International,and nan Candy Kittens Group, fixed their class expertise and complementary merchandise portfolio.”

Katjes acquired UK vegan-confectionery business Candy Kittens in 2019.

Graze primitively started arsenic a subscription-only work trading boxes of healthier snacks centred connected nuts and seeds.

Bastian Fassin, managing shareholder of Katjes International said: “Graze is 1 of
the starring patient snacking brands successful nan UK.

“With its beardown marque consciousness and strategical positioning, Graze is simply a cleanable fresh for our strategy to proceed increasing pinch beardown user brands.”

Last month, Reuters reported Unilever was weighing up whether to waste UK brands Marmite, Colman’s and Bovril.

Unilever offloaded its pasta condiment unit range in Germany earlier this twelvemonth to Italian nutrient shaper Casalasco Group.

It also announced nan waste of meat-free marque The Vegetarian Butcher successful January.

In October, Katjes acquired a 25% liking successful German cookie-dough business SD Sugar Daddies for an undisclosed sum.