Tourism Authority Of Thailand Unveils Its Strategic Vision For Tourism Growth At Ite Hcmc 2025, Focusing On Digital And Green Transformation Across The Asean Region

Published on September 5, 2025

The Tourism Authority of Thailand (TAT) is joining nan International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025), which will return spot from September 4 to 6 astatine nan Saigon Exhibition and Convention Center. Strongly promoting its “The New Thailand” vision, TAT is highlighting its cardinal position successful driving tourism maturation and advancing location connectivity successful nan ASEAN region. This is simply a important milestone arsenic Thailand continues to move towards strengthening its position arsenic a starring personnel of world tourism.

At nan event, Ms. Thapanee, representing nan Tourism Authority of Thailand (TAT), participated successful a ministerial convention and a sheet chat titled “Shaping nan Future of Tourism: Embracing Digital and Green Transformation.” Her information underscores Thailand’s proactive domiciled successful driving location tourism conversations, pinch a attraction connected integrating integer advancements and sustainable solutions to reside nan evolving needs of early travel.

Celebrating its 19th year, ITE HCMC is recognized arsenic Vietnam’s premier world tourism waste and acquisition fair, group to pull complete 520 exhibitors from much than 30 countries and astir 28,000 visitors. The arena provides a level for Thailand to showcase its divers tourism offerings and innovations to Vietnamese travelers and manufacture professionals alike.

Representing Thailand astatine nan ministerial session, Ms. Thapanee Kiatphaibool, TAT Governor, said “Thailand is committed to driving ASEAN tourism guardant by fostering collaboration, expanding aerial connectivity, and delivering innovative experiences that bespeak our taste richness and sustainable practices. Participation astatine ITE HCMC 2025 reaffirms Thailand’s activity successful location recreation and our domiciled arsenic a trusted partner successful shaping nan early of tourism.”

Explore Thailand’s Rich Tourism Experiences astatine nan Thailand Pavilion

Central to Thailand’s showcase astatine ITE HCMC, nan Thailand Pavilion features six salient Thai tourism businesses, each offering unique products and services. These see Maple Hotel, Urbana Langsuan Hotel, Lark Holidays, Chiang Mai Night Safari, Phuket Jet Tour, and SAii Hotels & Resorts Thailand, which encompasses Santiburi Koh Samui. These businesses embody a cleanable fusion of Thailand’s accepted hospitality and modern luxury, providing a divers array of recreation options for visitors.

Visitors to nan pavilion will besides person nan opportunity to immerse themselves successful Thailand’s rich | taste heritage. The Lai nan cloth demonstrations from Phetchaburi, showcasing gilded textile painting, DIY rosebud keychains, and accepted Thai costumes, supply a vibrant acquisition of nan country’s creator traditions.

Promoting New Experiences for Vietnamese Travelers

TAT is introducing innovative recreation experiences to pull Vietnamese tourists, aligned pinch its “5 Must Do successful Thailand” campaign. The strategy highlights divers experiences, from Michelin-starred eating and nan bustling Bangkok thoroughfare nutrient segment to adrenaline-pumping activities for illustration tandem skydiving successful Rayong. Cultural festivals specified arsenic Loi Krathong successful Sukhothai are besides being promoted, inviting visitors to acquisition Thailand’s deep-rooted traditions.

Additionally, awesome world events, including Tomorrowland Thailand 2026, Rolling Loud, Wonderfruit, and nan Honda LPGA Thailand, are adding excitement to nan country’s move almanac of activities. Themed journeys by bus, train, luxury rail, and stream cruise connection unsocial ways to research Thailand’s varied landscapes and taste richness.

Looking Ahead to Strengthening Bilateral Ties pinch Vietnam

As Thailand and Vietnam attack nan milestone of their 50th day of negotiated relations successful 2026, TAT is rolling retired campaigns for illustration “Thái Lan, càng hiểu càng yêu” (the much you understand, nan much you love). These efforts are designed to deepen bilateral relations, offering typical promotions and group recreation benefits that foster stronger taste and economical ties betwixt nan 2 countries.

Vietnam remains a captious short-haul marketplace for Thailand, pinch galore Vietnamese travelers visiting aggregate times a twelvemonth to acquisition Thailand’s world-renowned cuisine, history, nightlife, wellness offerings, and pristine beaches. Additionally, location is increasing liking successful emerging destinations specified arsenic Kanchanaburi, Ayutthaya, Khao Yai, Phang-Nga, and Krabi. TAT forecasts that nan number of arrivals from Vietnam will scope astatine slightest 900,000 by 2026.

Expanding Air Connectivity and Traveler Safety Initiatives

Air connectivity betwixt Thailand and Vietnam continues to flourish, pinch 5 airlines – Thai Airways International, AirAsia, Vietnam Airlines, VietJet Airlines, and Vietravel Airlines – operating complete 13,400 flights annually betwixt cardinal Vietnamese cities and Thai destinations specified arsenic Bangkok, Phuket, and Chiang Mai. New routes, specified arsenic AirAsia’s Bangkok–Hai Phong work launched successful July, further heighten recreation options for Vietnamese passengers.

In its efforts to heighten connectivity, TAT is besides focused connected boosting traveler assurance done nan “Trusted Thailand” certification. This programme ensures top-tier standards of safety, security, communication, and carrier accessibility. It is reinforced by nationalist initiatives specified arsenic nan Tourist Police mobile app, upgraded CCTV systems, and expanded tourer support services.

Encouraging Sustainable Tourism Projects

TAT is besides focusing connected sustainable tourism successful nan shape of different initiatives specified arsenic nan STAR (Sustainable Tourism Acceleration Rating) inaugural and nan CF-Hotels emissions tool. These initiatives person nan volition to beforehand sustainable practices successful nan tourism assemblage and to place value and environmentally responsible operators done nan Thailand Tourism Awards.

As Thailand continues to return nan lead successful fostering location tourism development, its information successful ITE HCMC 2025 is simply a awesome measurement toward creating a sustainable, well-connected early for travelers passim ASEAN and beyond.