Psni Roadsafe Roadshow In Newry Urges Safer Travel Practices For Tourists And Locals On Northern Ireland’s Roads, Here Is All You Need To Know

Published on September 5, 2025

To everbody’s benediction, nan Police Service of Northern Ireland (PSNI)’s Roadsafe Roadshow has landed successful Newry connected Friday nan 5th of September 2025, and has already started making strides towards nan consciousness of roadworthy safety. This programme has mounted nan very backbone of nan efforts nan PSNI has put distant to nan tackle nan roadworthy postulation collisions and deaths occurring successful Northern Ireland and young drivers clip and clip beryllium to beryllium nan much easier victims of these postulation collisions. This is an area of roadworthy information that nan PSNI recognizes and appreciates, however, they do constituent retired nan request of basal roadworthy information to each of nan drivers, without making immoderate distinctions to their age.

A Hard-Hitting Approach to Road Safety Education
Since its inception successful 2001, nan PSNI’s Roadsafe Roadshow has been a powerful instrumentality successful educating young drivers astir nan life-changing consequences of fatal postulation accidents. The show delivers a gripping communicative that combines first-hand accounts from individuals who person knowledgeable roadworthy postulation collisions, including constabulary officers, paramedics, occurrence officers, and group whose lives person been everlastingly altered by roadworthy accidents. Among nan astir poignant stories shared during nan arena is that of a young personification who was paralyzed successful a crash.

The show’s attack is graphic, showing really a seemingly elemental nighttime retired tin extremity successful tragedy, leaving victims pinch imperishable injuries aliases causing fatal accidents. The roadshow besides features a operation of videos, music, and tv advertisements that further thrust location nan affectional and beingness toll of roadworthy postulation collisions. This impactful storytelling intends to make nan dangers of unsafe driving much tangible and existent to attendees.

In summation to targeting young people, nan arena besides intends to reside nan needs of older drivers, who tin sometimes consciousness that they are immune to nan risks of roadworthy postulation accidents. The PSNI highlights that older drivers are arsenic susceptible to roadworthy incidents, and this twelvemonth alone, 31 group person mislaid their lives connected Northern Ireland’s roads owed to collisions.

The Role of Key Participants successful Promoting Road Safety
At nan Newry event, respective salient figures emphasized nan value of promoting roadworthy information successful nan region. Chief Superintendent Sam Donaldson, who leads nan PSNI’s roadworthy information division, stated that bringing nan roadshow to Newry and engaging caller audiences is an basal portion of expanding awareness. He emphasized that listening to individual accounts of nan life-changing consequences of roadworthy accidents serves arsenic a powerful reminder for drivers to return their work connected nan roads seriously.

Minister Liz Kimmins, who represents Infrastructure for Northern Ireland, besides said astatine nan event, reiterating nan value of organization engagement successful reducing roadworthy fatalities. “In Northern Ireland, nan decease complaint connected our roads is 1 per week connected average,” she said. “That is acold excessively galore lives mislaid and acold excessively galore families affected by roadworthy tragedies. We each person a work to guarantee our roads are safer for everyone.”

The Impact connected nan Business and Tourism Community
The arena successful Newry was peculiarly important because it was hosted by nan Newry Chamber of Commerce, making it nan first clip nan roadshow targeted a business assemblage successful this manner. Business leaders, who are often knowledgeable drivers, were reminded of their domiciled successful ensuring nan information of themselves, their employees, and nan wider community. This includes promoting safe driving practices among unit and clients, peculiarly successful sectors wherever proscription is simply a cardinal portion of regular operations, specified arsenic logistics, transportation services, and travel.

For nan section tourism sector, nan Roadsafe Roadshow besides has profound implications. Newry and nan surrounding areas, including nan Mourne Mountains and adjacent humanities sites, pull thousands of visitors each year. Ensuring safe recreation for some residents and visitors is critical, and nan Roadsafe Roadshow helps foster a civilization of responsible driving, which straight impacts nan information of those walking wrong nan region. For visitors exploring Northern Ireland, nan connection is clear: roadworthy information is simply a shared work that extends to everyone who uses nan roads.

AXA Insurance’s Continued Sponsorship of nan Roadshow
AXA Insurance, a cardinal sponsor of nan Roadsafe Roadshow, played an important domiciled successful nan arena by emphasizing nan value of safe driving, peculiarly among young drivers. According to AXA’s branch operations manager, Julieann Martindale, young drivers are peculiarly astatine consequence of being progressive successful roadworthy accidents owed to inexperience.

The business betwixt nan PSNI and AXA is basal successful creating a broader speech astir roadworthy safety, particularly for young group who whitethorn not afloat understand nan risks associated pinch definite driving behaviors. By partnering pinch a awesome security provider, nan roadshow ensures that nan connection of information is besides extended into applicable areas, specified arsenic security sum and claims related to roadworthy postulation accidents.

The Road to Safer Roads: A Shared Responsibility
The arena successful Newry besides highlighted nan broader connection of shared work connected nan roads. As Edwina Flynn, President of nan Newry Chamber of Commerce & Trade, noted, nan hard-hitting messages delivered by nan Roadshow are conscionable arsenic applicable for older and much knowledgeable drivers. While younger, inexperienced drivers whitethorn beryllium much prone to reckless behavior, older drivers must besides workout be aware and adopt nan habits of protect driving, particularly arsenic they age.

Collaborating for Safer Roads Across Northern Ireland
The Northern Ireland Road Safety Partnership, which supports nan Roadsafe Roadshow, is committed to reducing collisions and casualties connected nan roads. As nan show travels crossed nan region, its effect is clear: not only are young drivers learning captious lessons, but adults of each ages are besides receiving captious reminders astir their work arsenic roadworthy users.

By continuing to grow nan scope of nan Roadsafe Roadshow and integrating it into section communities, nan business intends to bring astir lasting changes successful roadworthy information behavior. From business owners to families and tourists, nan connection is universal: we each stock nan roads and nan risks, and we each person a domiciled successful making judge everyone gets location safely.

A Continued Advocacy For Safer Roads
The PSNI Roadsafe Roadshow remains a valuable instrumentality and tackles roadworthy information issues wrong Northern Ireland. The relayed testimonies and vivid portrayals of individuals caught successful roadworthy postulation collisions helps nan roadshow thrust location nan virtues of prudent driving. The affirmative cognition and contributions shown by organization members, section businesses, and moreover insurers thief successful nan gradual displacement successful attack towards roadworthy information successful nan community. This translates to nan prevention of losses arising from roadworthy postulation accidents This only highlights nan basal issue: roadworthy information is simply a corporate responsibility, and we must do our part.