The Nutriment Company Adds To Acquisition Spree With Easy-barf

1 month ago

TNC said nan Easy-Barf transaction gives it a “strong foothold” successful France.

The Nutriment Company (TNC) has notched up its eighth pet-food acquisition of nan twelvemonth pinch a woody for Easy-Barf successful France.

Sweden-based TNC said nan transaction for nan caller pet-food business gives it a “strong foothold” successful France. Financial position were not disclosed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to scope engaged professionals crossed 36 starring media platforms.

Find retired much

Describing nan woody arsenic a “strategic move”, Anders Kristiansen, CEO of TNC, said successful a statement: “France, pinch Europe’s 3rd largest pet population, is simply a important marketplace successful our maturation strategy. Easy-Barf instantly positions america arsenic nan leader successful nan French earthy pet-food segment.”

Easy-Barf was group up successful 2015 by Ariane Byhet and David Boulle. Around 80% of its income are conducted online.

TNC said it will grow nan Easy-Barf scope into caller mildly cooked products, while besides “leveraging its B2B capabilities to bring Easy-Barf into nan unit sector”.

It added: “This measurement will further fortify nan quickly increasing earthy premium pet-food marketplace successful France and make high-quality earthy nutrition much accessible for pet owners crossed nan country.”

Easy-Barf’s owners said: “We are assured that The Nutriment Company is nan cleanable proprietor to return nan business forward. We are excited to travel nan continued maturation of earthy premium pet nutrient successful France.”

GlobalData Strategic Intelligence

Don’t fto argumentation changes drawback you disconnected guard. Stay proactive pinch real-time information and master analysis.

By GlobalData

Speaking to Just Food past month, CEO Kristiansen indicated that TNC had a couple of deals lined up for this year to build connected nan company’s acquisition spree.

“We are adding 1 caller marketplace successful 2 aliases 3 weeks, and past we’ll astir apt adhd an further marketplace earlier nan extremity of nan year,” he said, noting an liking successful eastbound Europe.

“Czech Republic, Slovakia, Romania, each of eastbound Europe is of liking for us, truthful that’s wherever you will spot an announcement for an acquisition successful 1 of those markets successful a fewer weeks,” nan CEO added.

In July, TNC acquired UK-based cat-food supplier Purrform, adding a “new magnitude of species-specific expertise to its marque portfolio”.

The institution besides purchased Graf Barf, a German private-label pet-food business, successful June.  

Graf Barf’s acquisition came aft TNC acquired BAF Petfood from nan German institution Fressnapf and snapped up Bulmer Pet Foods successful nan UK.  

Just Food Excellence Awards - The Benefits of Entering

Gain nan nickname you deserve! The Just Food Excellence Awards observe innovation, leadership, and impact. By entering, you showcase your achievements, elevate your manufacture profile, and position yourself among apical leaders driving nutrient manufacture advancements. Don’t miss your chance to guidelines out—submit your introduction today!

Nominate Now