The UK and European SlimFast assets person been acquired from Glanbia, which sold nan North America information successful September.
Credit: Diana Vucane/Shutterstock
Supreme, nan London-listed FMCG group, is making a wager connected nan GLP-1 weight-loss narcotics authorities pinch nan acquisition of SlimFast successful nan UK and Europe.
“SlimFast is ideally placed to capitalise connected nan increasing request for GLP-1 products, which require nutrition and macromolecule supplementation some during curen and arsenic an perfect ‘follow-on,’” Supreme announced successful a connection coming (20 October).
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The proprietor of nan Sci-Mx sports nutrition marque and Battle Bites statement of macromolecule bars is buying nan SlimFast assets successful nan UK, Ireland and Europe from Ireland-based Glanbia for astir £27m ($36.2m).
Glanbia has already sold nan SlimFast assets successful North America – nan US, Canada and Mexico – to Heartland Food Products Group, which is known for producing nan Splenda branded low-calorie sweeteners, on pinch portion mixes, java and nutritional beverages. The financial position of that transaction, revealed successful September, were not disclosed.
Supreme, which besides makes and markets vapes and batteries, said nan woody pinch Glanbia amounts to £20.1m, including a “deferred consideration” of $9m to beryllium paid successful nan adjacent 15 months.
Glanbia, which acquired SlimFast successful 2018 for $350m, classified arsenic “non-core” plus by Glanbia successful February.
Just Food has asked some companies to explain nan quality of nan transaction successful position of assets and geographical locations, peculiarly successful Europe.
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In 2024, SlimFast’s UK and European assets generated gross of £25.5m successful nan twelvemonth done December and an adjusted gross profit of £9.7m, according to Supreme.
In nan UK, SlimFast products are sold successful retailers including Tesco, Sainsbury’s, Asda, Morrisons and B&M. The grocers are existing income avenues for Supreme’s products but nan institution will summation Boots and Superdrug done nan acquisition of nan SlimFast assets.
Supreme added it will now person “upsell opportunities” successful nan circa 55,000 retailers it supplies, including successful nan cash-and-carry, B2C ecommerce and convenience outlets that do not banal SlimFast’s products.
Opportunities to grow SlimFast into different world markets will besides beryllium explored but excluding nan Americas, Australasia, nan Caribbean and nan Philippines, Supreme said.
Just Food has asked for explanation and circumstantial destinations.
Supreme CEO Sandy Chadha said: “We are excited to person acquired specified an iconic marque successful SlimFast, which we judge is highly complementary to our existing drinks and wellness category.
“Under our ownership and way grounds for merchandise innovation, we judge nan commercialized opportunities to some heighten and broaden SlimFast’s marketplace beingness makes it an perfect summation to our business.”
Founded successful 1977, nan SlimFast portfolio features repast replacement shakes, bars and snacks, on pinch targeted weight-loss plans. Unilever paid $2.4bn for SlimFast successful 2000 earlier trading nan institution to private-equity patient Kainos Capital for an undisclosed sum successful 2014.
Supreme said nan marque has a “strong position” successful RTD and ready-to-mix powders, arsenic good arsenic an “advanced nutrition” scope specified arsenic high-protein, high-fibre, gluten-free repast replacement shakes and smoothies.
The manufacture of each powdered products, estimated astatine 40% of SlimFast’s turnover, will beryllium brought in-house, Supreme said, adding nan woody complements its “ongoing M&A strategy” astir “highly recognised brands”.
Another sports nutrition business was added to Supreme’s portfolio past year.
UK-based statement shaper FoodIQ UK Holdings was acquired retired of management for £175,000.
Late past year, it bought Typhoo Tea retired of management for £10.2m, building connected nan earlier acquisition of canned and bottled soft drinks shaper Clearly Drinks.
Drinks and wellness products contributed £48.8m to Supreme’s yearly gross successful nan twelvemonth to 31 March, much than double nan £23.9m successful nan previous12 months.
Group gross accrued 4% to £231.1m, while adjusted EBITDA climbed 6% to £40.5m.
Profit earlier taxation roseate 3% to £30.9m and EPS was up 5% astatine 20.1p.
Supreme’s shares were 6% higher astatine 167p successful today’s trading successful London arsenic of 12:10pm BST.
In September, Supreme said successful a marketplace update that nan statement for gross successful fiscal 2026 was £236m and adjusted EBITDA 35.8m.
“The institution has continued to spot bully momentum crossed its portfolio successful nan first half of nan existent financial year,” Supreme said. “The institution has a robust M&A pipeline, tin of offering opportunities crossed various merchandise categories and markets.”
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