Sonesta Welcomes Laxmi Hotels Group To Its Franchise Portfolio With 18 New Hotels Across The U.s.

Published on October 27, 2025

Sonesta International Hotels Corporation has announced nan successful summation of 18 caller hotels to its franchise portfolio done its business pinch Laxmi Hotels Group. This marks nan first awesome milestone successful Sonesta’s planned waste of 113 managed properties and is simply a cardinal measurement successful its asset-right, franchise-forward strategy. The properties, each operating nether nan Sonesta Select brand, will supply travelers pinch upscale accommodations known for modern amenities and fantabulous impermanent services.

The transition, completed by nan extremity of September 2023, involves 11 properties that will beryllium managed straight by Laxmi Hotels Group and 7 properties managed by Ark Hospitality. This soft and businesslike modulation highlights Sonesta’s expertise to instrumentality its franchise exemplary efficaciously while expanding its scope crossed aggregate states successful nan U.S. The caller additions bring nan full number of rooms crossed nan Sonesta marque to 62,444, further solidifying its beingness successful nan edifice industry.

Expansion of nan Sonesta Brand

The portfolio of 18 hotels added to Sonesta’s franchise web spans a assortment of locations, including celebrated states for illustration Florida, Georgia, New Jersey, Tennessee, Indiana, Kansas, Massachusetts, North Carolina, South Carolina, and Pennsylvania. The hotels will beryllium portion of nan Sonesta Select brand, which is known for its upscale yet affordable accommodations and high-quality amenities that cater to some business and leisure travelers.

Sonesta’s business pinch Laxmi Hotels Group further strengthens nan brand’s maturation successful nan U.S. edifice market. Kunal Dave, CEO of Laxmi Hotels Group, expressed excitement astir nan expanded partnership, noting that Laxmi Hotels is eager to franchise further properties nether nan Sonesta brand. Dave emphasized nan value of Sonesta’s unsocial position connected nan brand-franchisee relationship, which has contributed to a successful partnership.

By leveraging Sonesta’s operational expertise and marque recognition, Laxmi Hotels intends to proceed expanding its portfolio of high-quality hotels while maintaining a attraction connected customer restitution and operational excellence. The business pinch Sonesta allows Laxmi Hotels Group to use from Sonesta’s established beingness and estimation successful nan hospitality industry, enabling nan group to connection a wider scope of accommodations to some home and world travelers.

Sonesta Select and Sonesta Travel Pass Loyalty Program

The 18 recently added properties nether nan Sonesta Select marque will supply guests pinch entree to a scope of modern amenities, including freely rooms, fittingness centers, business facilities, and free high-speed internet. Additionally, guests astatine these properties will proceed to gain and redeem points done nan Sonesta Travel Pass loyalty program. This award-winning programme offers members exclusive benefits, specified arsenic nan champion rates, points towards free nights, and accelerated position progression based connected stays.

Sonesta’s continued description of its franchise web is portion of a larger strategy to fortify its position successful nan world hospitality market. By focusing connected its asset-right, franchise-forward model, Sonesta is capable to turn its portfolio of hotels while minimizing ownership risks and leveraging nan expertise of its franchise partners. The summation of Laxmi Hotels Group’s 18 properties is conscionable nan opening of a larger maturation inaugural that will spot Sonesta’s beingness successful nan U.S. and overseas proceed to grow successful nan coming years.

With its operation of upscale and extended-stay hotels, including Sonesta ES Suites and Sonesta Simply Suites, Sonesta offers a assortment of accommodations to meet nan needs of some short-term and semipermanent guests. The company’s divers portfolio allows it to cater to a wide scope of travelers, from business professionals to families connected vacation.

Looking Ahead: The Future of Sonesta and Laxmi Hotels Group

As Sonesta continues to turn its franchise network, nan business pinch Laxmi Hotels Group is expected to bring moreover much success. With plans to franchise further properties successful nan adjacent future, Laxmi Hotels Group will play a cardinal domiciled successful Sonesta’s ongoing description successful nan U.S. and internationally. The continued improvement of Sonesta Select, on pinch nan support of loyal franchise partners for illustration Laxmi Hotels Group, positions Sonesta arsenic a leader successful nan edifice industry.