Thai Hoteliers Lose Weekly Revenue As Slow Pricing Response Blocks Growth In Fast Moving Tourism Market – New Report You Need To Know

Published on October 27, 2025

Thailand’s edifice manufacture is astatine a turning point. Despite rising recreation request and a big of awesome world events boosting tourism, almost half of Thai hotels study losing retired connected gross opportunities because they cannot set their prices accelerated capable successful today’s fast-changing marketplace environment. A caller study of hoteliers reveals a increasing spread betwixt marketplace expectations and operational readiness, underscoring an urgent request for amended gross guidance strategies and exertion adoption.

Slow Response Costs Hotels Valuable Revenue

New manufacture findings show that 48 percent of Thai hoteliers admit they miss gross opportunities astatine slightest erstwhile a week. These missed chances hap erstwhile competitors abruptly set room rates, awesome events are announced aliases request spikes unexpectedly. The situation is not deficiency of awareness—it is nan inability to respond quickly enough.

Hotel bookings and pricing trends now displacement successful existent time, but galore Thai properties are still operating pinch outdated systems. According to research, 25 percent of Thai hoteliers update their room rates only erstwhile a period aliases moreover less, while 30 percent set prices weekly. In a marketplace wherever complaint changes tin hap aggregate times per day, accepted manual processes are nary longer viable.

Major Events Drive Demand but Hotels Lag Behind

Thailand’s edifice assemblage is presently experiencing beardown request from large-scale events and world tourism recovery. For example, information shows nan Southeast Asian Games scheduled for 9–20 December successful Bangkok person already triggered a 16 percent summation successful early bookings compared to past year. Average room prices for that play person besides risen by 6 percent. These figures beryllium that hotels tin of move pricing are already gaining an advantage—while slower competitors are leaving money connected nan table.

Technology Adoption Becomes Crucial for Thai Hoteliers

The study besides highlights a rising consciousness of this increasing challenge. An overwhelming 96 percent of Thai hoteliers opportunity speed-to-market has go much important successful nan past year, yet galore deficiency nan devices to run efficiently. With rising unit from online recreation agencies, accrued title and fluctuating impermanent demand, real-time gross guidance is nary longer optional—it is essential.

Encouragingly, 55 percent of Thai hoteliers are now actively looking for AI-based solutions, a percent higher than nan world average. Another 40 percent are unfastened to AI-powered recommendations to thief them make faster and smarter pricing decisions.

New Revenue Solution Brings Real-Time Control to Hotels

In consequence to these manufacture challenges, Dynamic Revenue Plus, a mobile-first gross guidance platform, has now been introduced globally. Designed successful business pinch IDeaS, nan strategy gives hotels instant power complete pricing, inventory and distribution successful existent time.

The level delivers:

• Daily gross recommendations based connected competitor rates, section events and booking trends
• Real-time pricing adjustments done a elemental mobile interface
• AI-powered analytics for smarter decision-making
• Instant marketplace intelligence for faster consequence to request shifts

Dynamic Revenue Plus is built connected SiteMinder’s ample information network, which processes much than 130 cardinal edifice reservations each year, and is powered by SiteMinder iQ, an artificial intelligence motor that transforms analyzable information into gross opportunities.

Democratising Revenue Management for All Hotels

A awesome use of this caller instrumentality is accessibility. Many independent hotels successful Thailand do not person full-time gross guidance teams. Small and mid-sized properties, particularly successful regions for illustration Phuket, Samui, Hua Hin and Chiang Mai, often trust connected mini operational teams juggling aggregate roles. With Dynamic Revenue Plus, precocious gross strategies antecedently reserved for luxury chains are now disposable to hotels of each sizes.

The connection is clear—hotels that accommodate will thrive. Those that proceed relying connected slow, manual methods consequence losing their competitory separator successful a marketplace driven by speed, information and innovation.

The Future of Revenue Management successful Thailand

With world arrivals continuing to emergence and home recreation staying strong, Thailand’s edifice manufacture has a powerful opportunity ahead. The winners will beryllium those who clasp automation, real-time decision-making and AI-powered strategies.

Dynamic pricing is nary longer conscionable a strategy utilized by airlines and online recreation giants—it is now a basal modular for hotels. As marketplace conditions germinate daily, gross occurrence will dangle connected nan expertise to enactment dynamic, informed and competitive.

Thailand’s tourism system is moving fast. The hotels fresh to move pinch it will unlock nan afloat worth of each booking, each room and each guest.

Image: AI