Snak King Brings In Del Real Foods’ Executive Michael Axelrod As Ceo

1 month ago

Axelrod, who began his profession astatine Boston Consulting Group, has complete 25 years of activity acquisition successful consumer-packaged goods.

Snak King has appointed Michael Axelrod arsenic CEO of nan backstage explanation and branded snacks shaper to win Barry Levin.

Levin has headed up nan California-based business for much than 4 decades but is now stepping down arsenic CEO. He will proceed to service connected nan committee of board of Snak King, which was backed by Falfurrias Management Partners past year.

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Axelrod is joining nan shaper of tortilla chips, murphy crisps, popcorn and seed clusters from Del Real Foods, wherever he was CEO of nan Hispanic nutrient group since 2019.

He began his profession astatine Boston Consulting Group and has held executive roles astatine Passport Food Group and TreeHouse Foods, different own-label business successful nan US, according to his LinkedIn profile.

In his early career, Axelrod was besides an executive astatine what was erstwhile Kraft Foods and past a position arsenic vice president of invention astatine McCain Foods.

“Barry has built an exceptional institution pinch a estimation for quality, customer trust, and innovation,” Axelrod said successful a statement.

“It is an honour to travel successful his footsteps, and I look guardant to moving pinch nan Snak King squad to build connected that instauration arsenic we prosecute nan adjacent shape of maturation and worth creation.”

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The institution said Levin has “grown nan business from a one-room, one-machine shaper of pork rinds into nan world endeavor it is today”. 

Levin said: “Building Snak King complete nan past 4 decades pinch truthful galore singular squad mates has been a awesome privilege, and I americium proud of nan business we person grown together.

“I americium assured that Mike is nan correct leader to guideline Snak King guardant and proceed to present for our customers, labor and partners.”

Founded successful 1978 and based successful City of Industry, California, Snak King is besides a co-manufacturer. Its portfolio spans private-label products for retailers and in-house brands including El Sabroso, The Whole Earth, Granny Goose and Jensen’s Orchard.

Announcing nan undisclosed finance successful August 2024, Falfurrias, headquartered successful Charlotte, North Carolina, said nan financing was channelled done nan Falfurrias Capital Partners IV and V funds.

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