Singapore Teams Up With K-pop Star Jisoo To Promote Tourism In New “your Love” Video

Published on August 12, 2025 |

In a thrilling caller collaboration, nan Singapore Tourism Board (STB) collaborated pinch K-pop vocalist JISOO to motorboat a compelling video for her track “Your Love” successful her mini medium AMORTAGE. Shot astatine Mandai Wildlife Reserve, nan video showcases Singapore’s breathtaking earthy wonders and wildlife adventures, while capturing nan friendly temper of JISOO’s performance.

The business capitalizes connected K-pop’s fame worldwide to marketplace Singapore’s tourism to a broader crowd, particularly among Korean and world tourists. This is nan newest among a bid of marquee partnerships by STB, which has besides collaborated pinch artists specified arsenic Jin, Coldplay, One Republic, Billie Eilish, Charlie Puth, Jackson Wang, and Honne to marque Singapore arsenic a destination that must beryllium visited.

Exploring Singapore’s Natural Beauty pinch JISOO

The typical video showcases various iconic spots wrong nan Mandai Wildlife Reserve, a premier tourer destination successful Singapore. Key scenes are filmed astatine Rainforest Wild Asia, nan region’s first adventure-based zoological park, which opened successful March 2025. The parkland offers visitors an immersive tropical rainforest experience, complete pinch wildlife encounters and forest treks. The video besides features Singapore Zoo, renowned for its open-concept habitats, allowing JISOO’s emotive capacity to beautifully complement nan lush greenery and vibrant wildlife of Singapore.

According to Serene Tan, Executive Director for North Asia astatine STB, nan purpose of nan collaboration is to “showcase Singapore’s unique landscapes and immersive wildlife experiences, specified arsenic those astatine Mandai Wildlife Reserve. JISOO’s capacity brings to life nan beauty of Singapore’s nature, and we dream her world power will animate much visitors and K-pop fans to observe nan memorable experiences our destination offers.”

Mandai Wildlife Group’s Perspective connected nan Collaboration

Jean Choi, Chief Sales and Marketing Officer astatine Mandai Wildlife Group, expressed excitement astir nan collaboration pinch STB, calling it a “creative way to showcase nan Mandai Wildlife Reserve and uncover a broadside of Singapore galore whitethorn not expect.” He added that nan Mandai precinct provides memorable and Instagrammable experiences that resonate peculiarly pinch Korean travelers, who are drawn to curated recreation spots pinch emotional storytelling.

“Your Love Meets nan Wild” Campaign and Visitor Experiences

Following nan merchandise of nan video connected August 12, nan Rainforest Wild Asia will big nan “Your Love meets nan Wild” run from August 13 to October 5, 2025. This unsocial inaugural will connection visitors a curated way inspired by nan “Your Love” video, which includes wildlife encounters and nan opportunity to research cavern chambers that evoke nan ambiance of real-world caves. This immersive acquisition further encourages visitors to sojourn nan Mandai Wildlife Reserve and acquisition nan unthinkable earthy landscapes that Singapore has to offer.

The Power of K-Pop successful Tourism Promotion

The collaboration betwixt JISOO and nan Singapore Tourism Board reflects nan expanding domiciled of K-pop successful driving tourism crossed nan globe. With millions of fans worldwide, K-pop stars person go a powerful instrumentality for promoting tourism destinations, and this business provides a unsocial opportunity to scope a wide and enthusiastic audience. By combining music, culture, and travel, nan run not only highlights Singapore’s natural beauty but besides aligns pinch nan world tourism trends that attraction connected experiential and sustainable travel.

A Bright Future for Singapore’s Tourism Through Strategic Collaborations

The collaboration pinch JISOO is simply a beacon of really Singapore is utilizing world civilization to tie successful tourists, peculiarly from nan fast-emerging Korean tourer market. With programs specified arsenic nan “Your Love” video and “Your Love meets nan Wild” campaign, Singapore is reemphasizing itself arsenic a starring recreation destination for individuals looking not conscionable for extravagance and escapade but besides for immersive taste experiences midst nature. As nan world tourism assemblage keeps changing, specified partnerships will beryllium a driving unit successful determining nan early of Singapore’s tourism promotion.