Sarawak’s Serumpun Embarks On Its First International Journey Delivering A Groundbreaking Cultural Gastronomy Showcase At Malaysia Pavilion In Japan

Published on August 12, 2025 |

Sarawak’s Serumpun has made a singular leap onto nan world stage, captivating audiences pinch a groundbreaking taste and gastronomic showcase astatine nan Malaysia Pavilion successful Japan. This milestone marks Serumpun’s first world journey, highlighting Sarawak’s rich | Indigenous practice and innovative cuisine. By blending accepted stories pinch modern flavors, nan arena not only celebrates Sarawak’s unsocial personality but besides strengthens taste ties and promotes Malaysia’s vibrant diverseness to a world audience.

After its celebrated debut successful Kuala Lumpur, Serumpun Sarawak embarked connected its first world travel pinch a captivating four-day taste and culinary accumulation astatine Seaside Studio CASO successful Japan. From August 5th to 8th, 2025, arsenic portion of Sarawak Week astatine nan Malaysia Pavilion, nan arena transformed nan municipality abstraction into a vibrant rainforest experience, showcasing Indigenous narratives, innovative cuisine, and creator collaboration.

Organized by nan Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP Sarawak) alongside nan Sarawak Tourism Board (STB), this marked nan inaugural overseas version of nan Serumpun Sarawak initiative—a unsocial taste gastronomy task that fuses accepted knowledge pinch modern storytelling and sensory creativity.

Distinguished guests included Sarawak’s Deputy Premier YB Datuk Amar Haji Awang Tengah Ali Hasan, Minister for Tourism, Creative Industry and Performing Arts YB Dato Sri Haji Abdul Karim Rahman Hamzah, State Financial Secretary Dato Sri Dr. Wan Lizozman bin Wan Omar, among different notable officials.

“Serumpun Sarawak represents much than a taste showcase — it is an affirmation of who we are arsenic Sarawakians. By bringing our stories, our flavours, and our Indigenous contented to Japan, we are building bridges of knowing and appreciation that spell beyond tourism. This is really we stock Sarawak pinch nan world: done genuine connections that observe diverseness while deepening respect for our shared humanity,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak.

Central to nan arena was a meticulously crafted seven-course tasting paper designed by Chef James Won, pinch each crockery reflecting nan rich | flavors, traditions, and culinary contented of Sarawak’s 34 unsocial Indigenous groups. Drawing connected ingredients gathered from nan region’s forests and accepted fermentation methods passed down done generations, this eating acquisition transcended a elemental meal—it became a surviving story. Each people was accompanied by move soundscapes, captivating visuals, and elaborate storytelling, afloat immersing diners successful nan vibrant practice of Sarawak’s cuisine.

“Serumpun Sarawak successful Osaka is not conscionable astir Sarawakian cuisine, it is astir reintroducing our civilization to nan world done meaningful exchange. It shows really our rainforest, our heritage, and our group tin animate a world travel that transcends borders. This is Sarawak’s soft powerfulness astatine its astir authentic,” said STB CEO Sharzede Datu Haji Salleh Askor.

Prof. Gerard Bodeker enriched nan acquisition by presenting nan courses done nan position of accepted medicine, emphasizing nan treatment properties recovered wrong nan rainforest’s earthy ingredients.

A standout item was nan debut of “Ilun Kuai,” nan charismatic anthem of Serumpun Sarawak, collaboratively crafted and performed by Zee Avi, Adrian Jo Milang from The Tuyang Initiative, Raja Farouk, Yuswa Ansari, and nan Atlas Collective. The original lyrics were penned by Aren Lirai and Rose Belare. As nan Sunrise of Sarawak ceremonial took place, nan euphony created an immersive ambiance of introspection and renewal, encouraging attendees to reconnect pinch nan halfway values of rootedness, strength, and heavy respect for nan earthy world.

Blending sensory experiences, unrecorded creator showcases, and thoughtful dialogues, Serumpun Sarawak seamlessly intertwined accepted practice pinch modern taste expressions. It went beyond a specified event—becoming a surviving testament to memory, perseverance, and Indigenous identity, inviting visitors to prosecute pinch Sarawak arsenic a profound taste position alternatively than conscionable a place.

Sarawak’s Serumpun has embarked connected its first world travel pinch a groundbreaking taste and culinary showcase astatine nan Malaysia Pavilion successful Japan. The arena highlights Sarawak’s rich | Indigenous practice and innovative cuisine, bringing its unsocial stories to a world stage. This milestone strengthens taste connections and puts Sarawak’s vibrant traditions successful nan spotlight.

The travel of Serumpun Sarawak will adjacent proceed successful Mulu, location to nan UNESCO World Heritage-listed earthy wonders of Sarawak, completing nan circle by returning to nan forests, rivers, and communities that inspired its beginning.