Santa Pola Unveils Sustainable Tourism Initiative

The Ayuntamiento de Santa Pola has unveiled a caller tourism inaugural titled “Sal con Santa Pola”, designed to showcase nan town’s principle good beyond nan accepted summertime season. The campaign, launched this October, will tally done November and intends to reposition Santa Pola arsenic a year-round destination.

The slogan, “Sal conmigo. Sal… con Santa Pola”, plays cleverly connected nan Spanish connection sal, which intends some “salt” and “go out.” This double meaning connects nan town’s historical salt-making contented pinch an invitation to visitors to research its landscapes, gastronomy, and civilization astatine a slower gait erstwhile nan summertime crowds person gone.

A Sensory Approach to Tourism

Video Campaign astatine nan Centre

Central to nan inaugural is simply a cautiously crafted promotional video lasting astir ninety seconds. The portion uses evocative imagery and storytelling done nan 5 senses to item nan acquisition of Santa Pola successful autumn. Scenes see nan sound of waves breaking connected nan shore, nan aroma of freshly prepared Mediterranean dishes, nan touch of nan oversea breeze, and nan colours of sunsets complete nan brackish flats.

The Ayuntamiento’s tourism section explained that nan run deliberately moves distant from nan bustling, crowded image of Santa Pola successful precocious summer. Instead, it portrays nan municipality arsenic an intimate, relaxing, and culturally rich | destination, perfect for short getaways, family weekends, and leisure visits during nan quieter autumn months.

EU-Funded Sustainable Tourism Strategy

Backed by Next Generation Resources

The run forms portion of nan Plan de Sostenibilidad Turística en Destino (PSTD), financed done nan European Union’s Next Generation funds. Within this framework, “Sal con Santa Pola” falls nether nan statement of “digital connection for nan promotion of de-seasonalisation.”

By promoting tourism beyond summer, nan strategy intends to create a much balanced travel of visitors crossed nan year. This not only supports section businesses specified arsenic restaurants, shops, and hotels but besides protects nan town’s taste and earthy practice by avoiding excessive unit during nan precocious season.

Rediscovering Identity and Essence

Salt, Sea and Local Tradition

Santa Pola has ever been defined by its narration pinch brackish and nan sea. The brackish flats, sportfishing heritage, and maritime civilization are cardinal to its identity, and they characteristic prominently successful nan campaign. The video shows locals harvesting salt, fishermen preparing their boats, and families enjoying seaside walks, each symbols of authenticity.

By tying together earthy beauty, gastronomy, tradition, and tranquillity, nan municipality hopes to entreaty to some home and world visitors who are progressively seeking meaningful, sustainable recreation experiences.

An Invitation Beyond nan Summer Sun

The Ayuntamiento stressed that “Sal con Santa Pola” is much than a seasonal slogan. It is an unfastened invitation to rediscover nan municipality astatine immoderate clip of year. With autumn offering milder weather, calm beaches, and vibrant taste life, officials judge now is nan cleanable infinitesimal to show that Santa Pola’s existent principle lies not only successful nan power of summertime but successful nan richness of each season.