Nongshim’s Shin Ramyun Lights Up New York Times Square With ‘kpop Demon Hunters’ Global Campaign, Blending Food, Culture, And Digital Engagement

Published on October 21, 2025

Nongshim, nan starring instant noodle marque known for its iconic Shin Ramyun, has launched an breathtaking caller world run that lit up New York Times Square successful ceremony of its collaboration pinch Netflix’s deed animated film, KPop Demon Hunters. The campaign, which kicked disconnected successful Times Square, nan world-renowned “Crossroads of nan World,” invited world consumers to sensation and prosecute pinch Shin Ramyun successful an immersive acquisition blending some integer and beingness elements.

Times Square, attracting complete 450,000 visitors daily, provided nan cleanable backdrop for this high-energy, interactive campaign. With a operation of elephantine integer billboards, themed booths, and exclusive merchandise samplings, Nongshim succeeded successful connecting straight pinch a world audience, celebrating some nan KPop Demon Hunters movie and its much-loved Shin Ramyun. This run marks a important milestone for Nongshim arsenic it expands nan scope of its marque worldwide, reinforcing its position arsenic a starring sanction successful nan instant noodle industry.

Key Highlights of nan Nongshim Campaign astatine New York Times Square:

• Shin Ramyun Collaboration: Introducing KPop Demon Hunters-inspired Shin Ramyun packaging, disposable globally.
• Digital Advertising: A elephantine Digital Out-of-Home (DOOH) advertisement successful Times Square displayed Shin Ramyun successful business pinch KPop Demon Hunters.
• Interactive Experience: Themed booths, including a Food Zone offering Shin Toomba, a Rewards Zone featuring societal media contests, and a Photo Zone pinch characters from nan animated series.
• Sampling Opportunities: Visitors had nan chance to sensation Shin Ramyun alongside Shrimp Crackers, experiencing nan rich | flavors of Korean noodle civilization firsthand.

Expanding nan Shin Ramyun Brand Globally

The KPop Demon Hunters collaboration is portion of Nongshim’s broader strategy to beforehand Shin Ramyun worldwide, bringing nan authentic sensation of Korea to world markets. Since launching successful Korea successful precocious August, nan specially packaged Shin Ramyun has go disposable successful prime regions crossed nan Americas, including nan U.S. The merchandise has seen beardown demand, pinch distribution continuing to grow to different world markets, including cardinal European countries and Australia and New Zealand. Nongshim’s efforts to bring nan KPop Demon Hunters-themed ramen to nan world shape reenforce nan company’s committedness to expanding its footprint successful nan world noodle market.

The Power of Collaboration: Shin Ramyun and KPop Demon Hunters

Nongshim’s collaboration pinch Netflix’s KPop Demon Hunters is simply a strategical effort to pat into nan quickly increasing fame of Korean civilization worldwide, peculiarly nan K-pop and K-drama phenomena. By leveraging nan entreaty of some Shin Ramyun and KPop Demon Hunters, Nongshim is capable to resonate pinch younger, trend-savvy consumers who are keen connected authentic, fun, and culturally rich | experiences. This innovative business blends nan excitement of animated storytelling pinch nan comfortableness of a beloved nutrient brand, creating a unsocial cross-culture trading infinitesimal that appeals to fans of some nan bid and nan product.

Engaging Consumers Beyond Times Square

While nan Times Square arena served arsenic nan centerpiece of nan campaign, Nongshim besides extended nan excitement online done societal media engagement. Visitors to nan arena were encouraged to participate successful online activities, stock their experiences, and participate contests for a chance to triumph Shin Ramyun products and different exclusive rewards. This online-offline integration created a move and interactive acquisition that allowed Nongshim to link pinch a broader, world audience.

The campaign’s interactive elements not only engaged participants but besides reinforced nan brand’s world slogan, “Spicy Happiness successful Noodles”, making Shin Ramyun a portion of a larger taste speech astir entertainment, food, and world trends. The arena encouraged attendees to stock their excitement connected societal media, amplifying nan campaign’s scope and effect worldwide.

Shin Ramyun’s U.S. Debut and Future Plans

Nongshim’s Shin Ramyun, a celebrated instant noodle successful Korea and beyond, made its highly anticipated debut successful nan U.S. marketplace successful mid-September. The collaboration pinch KPop Demon Hunters marks a important infinitesimal for nan brand’s description successful North America, appealing to some long-time fans of Korean cuisine and newcomers willing successful nan unsocial flavors that Shin Ramyun offers. Nongshim’s strategical push for world description aligns pinch increasing user liking successful Asian cuisine, peculiarly Korean nutrient culture.

In nan coming months, Nongshim plans to further widen nan scope of its KPop Demon Hunters inspired packaging successful cardinal markets crossed Europe and Oceania. Countries including nan United Kingdom, France, Germany, nan Netherlands, Switzerland, Italy, and nan Czech Republic will spot nan merchandise rotation out, alongside caller distribution channels successful Australia and New Zealand. This world rollout of nan KPop Demon Hunters version is an basal portion of Nongshim’s strategy to fortify its world beingness and entreaty to caller audiences.

The Future of Nongshim and K-pop Culture

The run successful New York Times Square has group nan shape for what promises to beryllium an breathtaking world travel for Nongshim, arsenic it continues to clasp nan fusion of entertainment, food, and civilization successful innovative ways. The KPop Demon Hunters run not only represents a collaboration betwixt Nongshim and Netflix but besides signifies a broader inclination of really Korean popular civilization is influencing world nutrient trends. By aligning itself pinch nan move power of K-pop and K-drama, Nongshim is tapping into a taste activity that has captivated millions of fans worldwide.

For Nongshim, nan early holds continued invention successful some merchandise offerings and trading strategies, ensuring nan Shin Ramyun marque remains a starring prime for instant noodle lovers everywhere. Through imaginative partnerships and breathtaking campaigns, Nongshim will support bringing new, flavorful experiences to world consumers.

In conclusion, nan KPop Demon Hunters run is conscionable nan opening of a broader effort by Nongshim to summation nan world entreaty of its Shin Ramyun brand. By integrating entertainment, nutrient culture, and integer engagement, Nongshim has succeeded successful creating a world run that resonates pinch divers audiences. With plans for further description into caller markets and continued collaboration pinch world popular civilization trends, Nongshim’s Shin Ramyun is poised for an breathtaking future. Through innovative marketing, immersive user experiences, and strategical world partnerships, nan marque is building its estimation arsenic a globally recognized leader successful nan instant noodle industry.