Maple Leaf Promises “bold Flavours” With Musafir South Asian Brand

1 month ago

Musafir includes vegetarian and chickenhearted products, offering formats specified arsenic burgers, nuggets and savoury bites.

Canada’s Maple Leaf Foods has unveiled Musafir, a “protein-powered” South Asian stiff nutrient brand.

Musafir includes vegetarian and chickenhearted products, offering formats specified arsenic burgers, nuggets and savoury bites. The products are made successful Canada and characteristic macromolecule sources specified arsenic paneer cheese, eggs, chickpeas and chicken.

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Jitendra Sagili, main R&D and nutrient exertion serviceman astatine Maple Leaf Foods, said successful a statement: “Musafir was developed to research really nutrient tin link group to culture, memory, and caller experiences.

“We’re excited to present a marque that meets nan increasing appetite for bold flavours while delivering nan quality, convenience, and invention our consumers want.”

Maple Leaf told Just Food that Musafir is already connected shelves astatine Walmart and further listings are owed to travel successful FreshCo, Costco, and Loblaws, on pinch Sobeys, No Frills and Calgary Co-op done October and November.

The institution expects distribution to scope thousands of outlets crossed those chains successful Canada.

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Recommended unit prices scope from C$9.97 ($7.1) to C$16.99, covering formats specified arsenic nuggets, burgers, tarts and bites, nan group confirmed.

Maple Leaf declined to supply existent aliases imaginable income figures for nan Musafir marque but said “category trends show beardown momentum”.

Driven by Canada’s expanding South Asian organization and shoppers “actively seeking globally inspired flavours”, manufacture information shows “steady year-over-year successful this segment”, nan institution added.

The debut of Musafir comes soon aft Maple Leaf completed nan spin-off of its pork operations into Canada Packers astatine nan commencement of nan month.

Under nan transaction, Maple Leaf holds a 16% liking successful Canada Packers.

The companies besides entered into an “evergreen” proviso agreement, pinch Maple Leaf becoming an anchor customer and Canada Packers supplying pork for Maple Leaf’s prepared meats business.

Prior to nan completion of that transaction, Maple Leaf reported its second-quarter results successful August for nan play to 30 June.

Group income roseate 8.5% to C$1.36bn from a twelvemonth earlier. Sales successful nan company’s prepared foods, poultry, and pork business units accrued 7.5%, 8.5%, and 10.7%, respectively.

Adjusted EBITDA climbed 28.9% to C$182m. Net profit was C$58m, rebounding from a nonaccomplishment of C$26m successful nan corresponding period. Adjusted net per stock roseate to 56 Canadian cents from 18 cents.

Maple Leaf stuck pinch its guidance for gross maturation successful nan mid-single-digit scope but raised its outlook for adjusted EBITDA to C$680-700m, compared to a erstwhile forecast of C$634m aliases “greater”.

Curtis Frank, president and CEO of Maple Leaf, said nan capacity was “fuelled by improved profitability successful nan pork analyzable and profitable maturation successful our brand-led user packaged equipment business”.

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