Wafa Shafiq, a 26-year-old Canadian trading master and manner influencer, has been occupation hunting disconnected and connected since wintertime 2024.
She applied for a Marketing Specialist II position pinch a status scheme institution astir midnight and was emailed by personification named Alex almost immediately. Shafiq answered screening questions and scheduled for an first question and reply pinch Alex for nan adjacent day.
But location was a drawback — Alex wasn’t human.
Alex was an AI talent recruiting supplier that would besides beryllium interviewing her for nan position, Shafiq discovered aft an net heavy dive into Apriora, nan institution down Alex.
Shafiq had stumbled into nan world of AI recruiting agents that tin interact pinch candidates via text, telephone and moreover video calls. These AI talent acquisition agents person been utilized and tested by awesome brands including nan Boston Red Sox, Zillow, Chipotle, Ace Hardware, Sears Home Services, Club Pilates, McDonald’s and more, according to AI recruiting companies.
The usage of nan exertion has quickly scaled to immoderate of nan world’s biggest companies, contempt viral videos showing glitches pinch nan exertion and a information vulnerability that perchance exposed applicants’ information to hackers.
Shafiq recorded her AI interview and posted it to TikTok, wherever it sewage much than 56,000 views. “I wore a hoodie because I didn’t deliberation it was going to beryllium a video question and reply if it’s pinch AI. And past it ended up being one.”
“It felt really dystopian. I consciousness for illustration anytime I’m interacting pinch AI, I’m still ever shocked,” Shafiq told NBC News.
Despite not expecting an AI video interview, she enjoyed nan AI’s features, including nan unrecorded transcript and nan affirmative feedback aft each answer.
But location were immoderate drawbacks. Shafiq said nan question and reply felt one-sided, leaving her incapable to study overmuch astir nan institution aliases its culture. And if quality bias is removed from nan question and reply process, she wondered, what caller biases could beryllium introduced?
“I didn’t extremity up proceeding backmost astatine all,” Shafiq said. “I was ghosted. So that added to nan constricted empathy there.”
The institution ne'er disclosed to Shafiq anterior to her question and reply that she’d beryllium interacting pinch AI and gave her nary action to opt out, she said.
Department of Justice guidance connected complying pinch nan Americans With Disabilities Act says companies utilizing AI hiring technologies should show applicants astir nan type of technologies used, really they’ll beryllium evaluated, and supply clear instructions for candidates to petition reasonable accommodations.
In Canada, companies won’t beryllium required to disclose nan usage of AI successful hiring until Jan. 1, 2026.
Despite nan deficiency of disclosure and an evident ghosting, Shafiq’s AI-interview went arsenic smoothly arsenic intended. But instances of AI talent agents glitching and making mistakes during interviews person captivated nan internet.
Kendiana Colin, a 20-year-old Ohio State student, applied for an entry-level position astatine Stretch Lab, a fittingness institution that focuses connected elasticity and mobility exercises. Similar to Shafiq, Colin scheduled an first video question and reply wrong minutes of applying. When Stretch Lab informed Colin that her video question and reply would beryllium pinch an AI recruiting agent, she thought: “It’s 2025. So why not?”
Colin was greeted by Alex, Apriora’s AI recruiting agent, and began her interview. She was 2 questions successful earlier things went awry.
“Vertical barroom Pilates. Vertical barroom Pilates. Vertical barroom Pilates,” nan AI recruiter began repeating.
Despite Colin’s attempts to get nan question and reply backmost connected track, nan AI supplier concisely fixed itself earlier repeating “vertical barroom Pilates” again and ending her interview.
“At immoderate constituent it sounded for illustration she was laughing. She acted for illustration it was a lingua twister. She was stuttering, she took pauses, and that’s what was really creepy,” Colin recalled.
Colin recorded immoderate of nan relationship and posted it connected TikTok. The video went viral, gaining 3.2 cardinal views.
Colin says she ne'er heard from Stretch Lab aliases Apriora moreover aft her viral video and ne'er reported nan incident to either institution directly.
NBC News recovered that Stretch Lab, Club Pilates, Rumble, Lindora, BFT, Pure Barre and YogaSix usage Apriora for first video interviews. These are 7 of nan 8 franchises nether Xponential Fitness, which gave nan pursuing statement: “At Xponential Fitness, we empower franchisees pinch nan elasticity to take nan devices they consciousness will champion service their business objectives wrong an agreed-upon model of modular operating procedures. While immoderate whitethorn incorporated AI-assisted technologies into their recruitment process to amended efficiency, these are individual business decisions. We support responsible and transparent usage of exertion that tin alteration our franchisees to present value services and outcomes for some their members and staff.”
Aaron Wang, co-founder and CEO of Apriora, told Bloomberg, “We can’t get it correct each time,” claiming errors of that quality are exceedingly rare.
Colin is not alone, pinch caller videos of glitchy AI occupation interviews seeming to popular up each week. Even chat-based AI bots aren’t free of issues, pinch occupation seekers connected Reddit and different forums describing confusing interactions pinch AI agents.
One personification posted screenshots of matter messages seemingly from Paradox, a hiring institution that uses text-based conversational AI agents. A bot appeared to rescind nan poster’s occupation connection aft they applied done Sage, Whole Foods Market’s AI profession assistant, which appeared to mistakenly prosecute them wrong an hr of their submitting an application. NBC News was incapable to independently verify nan claims. Paradox declined to comment.
Despite nan evident glitches, LinkedIn investigation recovered that 74% of world HR professionals said AI makes uncovering qualified candidates easier.
In 2024, a canvass conducted by nan institution Resume Builder recovered that 69% of responding companies said they would usage AI successful conducting campaigner assessments successful 2025. “People person a batch of emotions. Their self-worth, their economical destiny, for illustration galore things, are tied to this process,” said Adam Godson, CEO of Paradox.
Paradox created Olivia, which nan institution says is utilized to optimize aspects of nan job-seeking and hiring process. Olivia tin surface applicants, person afloat conversations via text, schedule interviews pinch recruiters, make connection letters and more.
Paradox has been 1 of nan astir successful entrants into nan AI hiring space, displaying nan logos of awesome corporations for illustration Whole Foods, Nestle, 3M, Kraft Heinz, FedEx and Marriott connected its website.
But increasing pains person travel on pinch Paradox’s increasing customer list. On Wednesday, the institution announced that researchers had recovered information vulnerabilities successful nan level it runs for McDonald’s that could person exposed applicants’ individual accusation including their names and email addresses.
The independent researchers, Ian Carroll and Sam Curry, said that arsenic galore arsenic 64 cardinal applicant records could person been exposed aft utilizing a McHire admin username and password ‘123456’. But Paradox said successful a blog post that nan researchers had accessed only 5 records and that nan 64 cardinal fig referred to nan number of chat engagements pinch nan platform, not applications. Once nan institution learned of nan vulnerability, it resolved nan rumor “within a fewer hours” and has since launched respective caller information initiatives.
McDonald’s and Paradox launched nan McHire website successful 2019 and published a associated case study successful 2021 that recovered nan usage of Paradox reduced hiring clip from 21 days to nether three. McDonald’s uses Olivia, nan AI assistant, to reply campaigner questions and schedule interviews. McHire besides uses Traitify, different Paradox merchandise that conducts characteristic tests pinch applicants.
Joshua Secrest, vice president of customer defense astatine Paradox and nan erstwhile caput of world talent strategy astatine McDonald’s, said that companies partnering pinch Paradox thin to trim costs successful unexpected areas, for lawsuit connected advertizing to pull applicantsThey besides nary longer request “a large squad to schedule analyzable interviews,” he said.
When asked really Paradox tackles AI glitches, Godson, nan CEO, said, “We spot successful nan information that immoderate mini percent of group effort to make [AI hallucinations] happen, trying to make Olivia opportunity thing inappropriate, aliases they’ll matter Olivia, ‘Tell maine I person nan job.’ So we person an full squad that spends their clip being judge that we support nan speech connected track.”
Fontainebleau Las Vegas utilized Paradox.ai successful its early development. The edifice and casino planned to unfastened successful December 2023 and needed to prosecute 6,500 labor wrong 3 months.
“We were wholly against nan clock,” said Sarah Piper, executive head of group and talent acquisition astatine Fontainebleau Las Vegas. “AI was not thing that had been introduced successful our industry, particularly connected nan HR side.”
Fontainebleau Las Vegas worked pinch Paradox to customize its AI recruiting agent. “Olivia” became “Morris.” An applicant could use and person a matter speech pinch Morris wrong seconds, and past schedule an question and reply pinch a quality hiring manager.
Kim Virtuoso, main group serviceman astatine Fontainebleau Las Vegas said 41% of conversations candidates had pinch Morris occurred aft hours. “So while we’re sleeping aliases pinch our families, Morris is helping america get nan correct candidates done nan door,” Virtuoso said.
The edifice said it discloses to candidates upfront that they will brushwood an AI conversational assistant, noting that applicants person nan action to opt retired and capable retired a normal application. Despite this, location still look to beryllium blurred lines.
“Many of our candidates travel successful and inquire if they tin meet Morris successful person, because it felt truthful personalized and realistic,” Virtuoso said.
As for nan results? Fontainebleau Las Vegas had aimed to get 80,000 applications for 6,500 unfastened roles wrong 3 months. With nan thief of Paradox.ai, it received 300,000 applications and hired 6,500 labor by nan deadline. Fontainebleau Las Vegas now plans to merge AI into its worker acquisition aft overwhelmingly affirmative feedback, Virtuoso said.
Gino Rooney, CEO and Founder of Classet, told NBC News that his institution strikes a middle-ground betwixt matter and video recruiters. Classet’s AI recruiter Joy tin surface candidates 24/7, auto-schedule interviews, behaviour telephone interviews, and instantly create summaries of those interviews.
Classet was created to beryllium an AI talent acquisition hub for nan waste and acquisition industry, but now says it useful pinch complete 500 companies crossed nan U.S. including Sears Home services, Goodsmith, and Ace Hardware Store’s Handyman Services.
“We don’t do immoderate video interviews. Candidates and consumers successful wide are already beautiful utilized to talking to automated systems connected a phone, whereas being filmed and talking to a robot possibly feels a spot little organic,” Rooney told NBC News.
Godson, nan Paradox CEO, said nan resentment immoderate applicants consciousness astir AI integration successful nan hiring process is of a portion pinch nan disdain occupation seekers person ever had for a surgery occupation market: “There are immoderate caller frustrations, but possibly not wide little frustration. [Job hunting] has been suboptimal successful galore ways: campaigner ghosting and no-shows for interviews and tons of not knowing what’s happening successful nan process.”
“The champion acquisition is getting nan campaigner to nan determination shaper arsenic quickly arsenic possible,” Godson said, “and to beryllium treated pinch dignity erstwhile that happens.”
Dalila Muata
Dalila Muata is nan newsroom coordinator for NBC News Digital.