Koko Hotels Introduces New Brand Visuals To Elevate Japan Tourism

Published on October 21, 2025

In December 2024 some Polaris Holdings Co., Ltd. and Minacia Co., Ltd. merged, and began nan integration of 3 pre-existing edifice brands: KOKO HOTELS, Hotel Wing International, and Tenza Hotel. All properties base these brands are expected to beryllium unified nether KOKO HOTELS by September 2025. This displacement consolidates 63 hotels, 9,489 rooms crossed Japan, and makes KOKO HOTELS 1 of nan apical 10 chains successful nan country.

New Brand Concept: “Here Discovery Begins”

KOKO HOTELS unveils its refreshed personality pinch a attraction connected find and taste immersion. The caller tagline, “Here Discovery Begins,” emphasizes nan hotel’s domiciled arsenic a gateway to exploring Japan beyond emblematic tourer spots. Guests are encouraged to acquisition not conscionable a spot to enactment but a hub for location cuisine, culture, and interactions pinch locals, each tailored to their recreation goals.

A Modern Approach to Hospitality

KOKO HOTELS is redefining hospitality by offering much than nan accepted edifice experience. The marque is moving distant from a sole attraction connected convenience and location, emphasizing nan value of section connections, impermanent interactions, and location attractions. This imagination seeks to supply guests pinch meaningful experiences that past good beyond their stay.

Visual Identity and Design by Asuka Watanabe

The caller KOKO HOTELS logo and ocular style are nan creations of renowned schematic designer Asuka Watanabe. This creation intends to let for individual interpretation, encouraging each visitant to acquisition nan marque successful their ain unsocial way, fostering a consciousness of relationship and individuality.

Enhanced Services for a Memorable Stay

In statement pinch nan updated marque identity, KOKO HOTELS introduces respective innovative services to elevate impermanent experiences:

• A Taste of Japan Dashi Amenity: Guests tin bask nan principle of “umami” done location dashi blends. This acquisition marks nan opening of each journey, offering a existent sensation of Japan.
• Unified Fragrance Program: Each KOKO HOTELS spot features a shared fragrance to create lasting memories tied to nan scent of nan hotel, offering a acquainted and reassuring consciousness of place.
• Eco-Bag Lending Service: As portion of its committedness to sustainability, guests tin get eco-bags astatine check-in for shopping aliases different individual needs. This mini motion emphasizes personalized, thoughtful services successful a clip erstwhile automation is becoming much common.
• Virtual Trip Guide: The preamble of an AI-powered mobile service, “tripla guide,” enables guests to entree important accusation done their smartphones, ensuring a seamless stay. The guideline provides adjuvant tips and section recommendations.
• Elevated Check-In Experience: From nan infinitesimal guests arrive, KOKO HOTELS promises exceptional unit interactions. Each edifice now features a Brand Ambassador to guideline guests and heighten their wide experience.

Expansion Plans: More Hotels Coming Soon

In summation to nan established KOKO HOTEL, KOKO HOTEL Premier, and KOKO HOTEL Residence brands, nan institution is group to grow pinch a caller class called KOKO STAY. By outpouring 2028, nan marque will besides unfastened 12 caller hotels crossed various regions, further solidifying KOKO HOTELS’ committedness to providing travelers pinch much opportunities to observe Japan.

Guidance for Travelers

For those looking to research Japan’s culture, cuisine, and hidden gems, KOKO HOTELS offers a starting constituent for meaningful journeys. Each spot is strategically located to thief guests delve deeper into nan bosom of Japan, from accepted eating experiences to immersive taste activities. Whether you’re walking for business, leisure, aliases taste exploration, KOKO HOTELS ensures that each enactment is simply a chance to study and connect.

Overview

Koko Hotels Japan‘s estimation successful nan hospitality manufacture continues to turn pinch each passing day, owed to nan implementation of caller services, thoughtful and responsive service, Japan’s sustainable taste experiences, and nan hospitality goals group distant by nan company, Japan’s Koko Hotels is transforming nan meaning of hospitality services. Offering Japan’s Koko Hotels is much than a hospitality service. It is simply a unsocial opportunity, enabling 1 to research Japan’s rich | taste experiences, services, and innovative approaches, on pinch nan region’s earthy beauty.