Heritage Foods To Acquire Majority Stake In Get-a-way Owner  

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Heritage Foods has agreed to get a controlling liking successful Peanutbutter and Jelly, nan institution down nan Get-A-Way dessert brand. 

In a banal speech disclosure, Heritage Foods said it will motion a stock acquisition statement pinch Sky Gate Hospitality, which presently owns nan 51% liking being bought, and will besides participate a definitive statement pinch Peanutbutter and Jelly and its promoters.  

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The remaining 49% will enactment pinch nan original promoters. 

However, nan Rs90m ($1.02m) woody includes an action for Heritage Foods to get a further 20% from nan promoters aft March 2026 astatine what nan institution described arsenic an “appropriate” valuation. 

Heritage Foods said successful a abstracted filing that nan acquisition provides a “strong foothold successful nan super-premium, functional, and indulgence-balanced segment”.

Peanutbutter and Jelly curates and retails “healthy” dessert lines, chiefly macromolecule crystal creams, keto desserts, and vegan crystal pops. 

Its products are sold via e-commerce, quick-commerce platforms and unit chains successful India nether nan Get-A-Way brand.  

Brahmani Nara, executive head of Heritage Foods, added: “The acquisition of Get-A-Way is good aligned pinch our Vision 2030 of becoming nan astir admired dairy nutrition company. 

“Get-A-Way’s attraction connected protein, no-added-sugar, and health-forward offerings strengthens our committedness to delivering nutritious dairy solutions that resonate pinch evolving lifestyles, while leveraging Heritage Foods’ halfway expertise to accelerate nan brand’s adjacent shape of growth.” 

Jash Shah, co-founder and CEO of Get-A-Way, said: “Joining nan Heritage Foods family is simply a transformative milestone for us.  

“With Heritage Foods’ manufacturing scale, distribution strength, and strategical guidance, we are poised to grow our footprint crossed India while maintaining nan invention and value that specify our brand.” 

Peanutbutter and Jelly reported turnover of Rs78.9m successful FY2022–23, Rs148m successful FY2023–24 and Rs180.8m successful FY2024–25. 

Post-acquisition, operational guidance will stay pinch nan promoters of Peanutbutter and Jelly, while Heritage Foods will clasp nan controlling liking and supply strategical oversight. 

The transaction is expected to adjacent wrong 45 days and does not require governmental aliases regulatory approvals.