Finland’s Snellman Group Marks First Uk Pet-food Acquisition 

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Snellman Group has snapped up UK earthy dog-food producer Benyfit Natural from nan Real Pet Food Company. 

The Finnish nutrient group, which operates successful nan class done Snellman Petfood, did not disclose the financial position successful a associated connection pinch Benyfit Natural. 

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Snellman, which is besides engaged successful nutrient processing and nan manufacture of fresh meals, said the woody marks its entry into nan UK pet-food marketplace successful what it described arsenic a “significant step” successful its maturation plan.

Benyfit Natural, founded successful 2014 by Ben Van Praagh and bought by Australia’s Real Pet Food Company successful 2018, focuses on “premium” raw canine food.  

Production takes spot astatine its installation successful East Sussex, pinch distribution done independent and master pet retailers and via its ain e-commerce channel. 

Magnus Pettersson, director of Snellman Petfood, said: “We person seen important maturation successful nan earthy pet-food marketplace successful Europe, increasing exponentially faster than nan wider pet category, and we person had plans to grow operations for immoderate time.  

“Benyfit Natural is nan cleanable summation to us, aligning to our existing portfolio connected some merchandise and family business values.” 

Snellman’s pet-food portfolio for dogs and cats includes stiff earthy meals, treats and freeze-dried products nether nan Mush, Fodax and Raw for Paw brands.  

The business unit operates pet-food factories successful Finland and Sweden and said its yearly gross past twelvemonth was astir €25m ($28.8m). 

Following completion of nan deal, Benyfit Natural will retain its marque and each 20 unit will transportation to Snellman Petfood.  

The boy of nan Benyfit Natural founder, Greg Van Praagh, is currently nan caput of nan company’s operations successful nan UK and will assume the role of managing director.

He said: “We understand nan UK market, having operated in nan earthy class for complete a decade and dream to support them [Snellman] successful this description .  

“It is simply a hugely breathtaking clip for pet nutrient successful nan UK, specifically successful nan earthy nutrient category, and we cannot hold to spot what comes adjacent for Benyfit Natural pinch nan support of Snellman Petfood.”