Fashion Retailers Partner To Offer Personalized Ai Styling Tool ‘ella’

The luxury rank level Vivrelle, which allows customers to rent high-end goods, announced Thursday nan motorboat of an AI individual styling instrumentality called Ella arsenic portion of its business pinch manner retailers Revolve and FWRD.

The motorboat is an illustration of really nan manner manufacture is leveraging AI exertion to heighten customer experiences and is 1 of nan first partnerships to spot 3 retailers travel together to connection a personalized AI experience. Revolve and FWRD fto users shop designer clothing, while Revolve besides has an action to shop pre-owned.

The tool, Ella, provides recommendations to customers crossed nan 3 retailers connected what to acquisition aliases rent to make an outfit travel to life. For example, users tin inquire for “a bachelorette play outfit,” aliases “what to battalion for a trip,” and nan exertion will hunt crossed nan Vivrelle, FWRD, and Revolve shopping platforms to create outfit suggestions. Users tin past cheque retired successful 1 cart connected Vivrelle.

In theory, nan much 1 uses Ella, nan amended its suggestions become. It’s nan manner balanced of asking ChatGPT what to deterioration successful Miami for a girl’s weekend.

Blake Geffen, nan CEO and co-founder of Vivrelle (which announced a $62 cardinal Series C earlier this year), told TechCrunch that she hopes Ella tin return nan “stress retired of packing for a picnic aliases mundane dressing.

“Ella has been successful nan useful for rather immoderate time,” she told TechCrunch, adding that it took astir a twelvemonth to build and merchandise nan product. 

This is really nan 2nd AI instrumentality from nan 3 companies. The Vivrelle, Revolve, and FWRD business earlier this twelvemonth besides launched Complete nan Look, which offers last-minute manner suggestions to complement what’s successful a customer’s cart astatine checkout. Their latest tool, Ella, however, takes nan manner proposal crippled to different level.

Fashion has been obsessed pinch trying to make personalized shopping hap for decades now. Even nan 90s movie “Clueless” showed Cher picking outfits from her digitized wardrobe.

This existent AI roar has led to accelerated invention and democratized entree to AI technology, allowing galore manner companies to motorboat personalized AI manner companies and raise millions while doing so.

“With Ella, we’re giving our members arsenic overmuch elasticity and options arsenic imaginable to shop aliases get pinch ease, done seamless conversations that let you to stock arsenic small aliases arsenic overmuch arsenic you want, conscionable for illustration talking to a unrecorded stylist,” Geffen said. “We’re excited to beryllium nan first marque to merge rental, resale, and unit into 1 streamlined omnichannel experience.”