Apple's Ai Search Engine Could Be Driven By Google And Help Revive Siri, Report Says

Sabrina Ortiz/ZDNET

ZDNET's cardinal takeaways

• Apple plans to motorboat an AI hunt engine, reportedly.
• The AI hunt acquisition would powerfulness nan Siri sound assistant.
• The expected motorboat is successful nan outpouring arsenic portion of nan Siri overhaul. 

Though Apple offers useful AI features done its Apple Intelligence suite, chat of nan company's AI efforts usually returns to 1 main sticking point: nan hold of a revamped Siri.

That motorboat has been highly anticipated, arsenic it is expected to push Siri's capabilities to a caller level. The vanished merchandise is meant to return each of nan individual discourse from your telephone activities to usability arsenic a individual adjunct -- a deeper integration than thing we person seen from different competitors. 

Also: Could Apple create an AI hunt motor to rival Gemini and ChatGPT? Here's really it could succeed

At WWDC, nan institution said that nan update was still coming, and a caller Bloomberg report citing insiders reports important strides to powerfulness that experience, including building an AI hunt engine. 

A hunt engine, made by Apple

Building connected a erstwhile Bloomberg report, which recovered that Apple's precocious assembled Answers, Knowledge, and Information (AKI) squad was moving connected an "answer engine" that tin supply responses to wide knowledge questions, utilizing nan web, this study goes deeper into nan caller strategy referred to internally arsenic World Knowledge Answers. 

Also: This useful Apple Intelligence characteristic saves maine complete $200 a year

The work would beryllium slated to merchandise successful nan springtime pinch nan motorboat of iOS 26.4, alongside nan Siri overhaul, according to nan report. This strategy would let users to find accusation from nan web correct successful Siri and Apple's operating system, pinch nan added thief of AI. 

You tin find a roundup of different features nan AI strategy would have, according to nan study below: 

• An interface that uses nan consumer's mundane data, including text, photos, video, and section points of interest. 
•  An AI-powered summarization strategy to make results much digestible and much accurate
  
• Siri would beryllium capable to navigate users' devices pinch voice-only controls 
• As Bloomberg antecedently reported, a chatbot-like acquisition for hunt is still being worked on. 

While rumors of an AI hunt motor from Apple are not new, nan study does item that underpining nan caller strategy could beryllium a Google-developed AI model. According to nan report's sources, Google and Apple reached a general statement this week for Apple to trial nan exemplary to powerfulness nan sound assistant. 

Bigger picture

Using Google's models mightiness beryllium a smart move for Apple, arsenic nan institution has developed tin models and has acquisition dominating nan hunt motor abstraction for decades. According to StatCounter, arsenic of August 2025, Google held 89.83% of nan hunt motor marketplace stock worldwide, followed by Bing, which held only 3.95%. 

Google besides knows really to incorporated AI into its hunt experience, pinch AI overviews and AI Mode, 2 different experiences that leverage AI to get accusation to users quicker and much easily. The AI hunt motor abstraction has different players, specified arsenic Perplexity, which was built to beryllium an AI-first hunt engine, and ChatGPT, which folded successful what it primitively called ChatGPT Search into its chatbot experience. 

Also: Can GPT-5 hole Apple Intelligence? We're astir to find out

All eyes will beryllium connected Apple adjacent week arsenic nan institution prepares to motorboat its iPhone 17 lineup, different products, and, astir importantly for AI-afficionados, iOS 26. The operating strategy was launched astatine WWDC successful June and includes an extended suite of features that will adhd to nan existent Apple Intelligence experience, which users will beryllium capable to get simply by updating their devices. 

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