Published on October 30, 2025

The seventh version of nan International Antalya Tourism Fair (ATF25), which took spot betwixt nan 22nd and 24th of October 2025 astatine nan Antalya ANFAŞ International Fair Centre, was a phenomenal occurrence compared to erstwhile editions. The adjacent was capable to execute nan highest number of participants, exhibitors and professionals successful attendance. The arena still maintains its position arsenic 1 of nan astir prestigious successful nan tourism sector, pinch nan number of recorded master visitors much than doubling compared to nan erstwhile year, now sitting astatine complete 42,000.
Under nan sponsorship of Türkiye İş Bankası and joined by Kilit Hospitality Group arsenic nan main partner, nan adjacent was capable to characteristic 335 main exhibitors alongside 667 sub exhibitors, which collectively showcased complete 1,000 brands successful a staggering 40,000 m2. With professionals from 109 countries present, on pinch 2,000 recreation agency representatives and world participants, this version of nan adjacent marked a important summation successful nan number of countries represented.
Unmatched Participation and Attendance
ATF25 was capable to execute a singular attendance, afloat demonstrating Turkey’s world liking successful their tourism infrastructure, arsenic good arsenic nan Mediterranean region’s position arsenic a starring recreation area. The adjacent not only showcased Turkey’s tourism potential, but besides provided a shape for world professionals to talk strategies for nan sector, on pinch trends to beryllium utilised for imaginable collaborations.
Participants scheduled and attended a full of 20,000 B2B meetings during nan 3 days of nan program, facilitating respective authentic relationships and business exchanges. The maturation successful attendance illustrates nan expanding relevance of tourism arsenic a limb of nan system and a provider of taste interchange diplomacy for Turkey. The arena concurrently registered much than 42,000 master visits, a fig which has now group a caller attendance grounds for nan fair, surpassing nan number of visits successful nan erstwhile year.
Global Attendance and Diversity
The adjacent registered attendance from 109 countries, strengthening its sponsorship of different salient tourism events. European, Asian, Middle Eastern, and African countries offered various tourism services and products, enhancing taste speech and world cooperation. The diverseness of participants besides exemplifies nan world magnitude of nan Antalya Tourism Fair and its power successful nan tourism domain.
International tourism agencies, authorities representatives, owners of edifice and edifice chains, carrier providers, and section tourism boards showcased a multitude of tourism products, which reflects nan wide-ranging information successful nan event. The information of these group further emphasises nan expanding value of Antalya arsenic a world tourism center.
Focus connected Sustainable Hospitality and Innovation
One of nan astir important aspects of ATF25 was nan attraction connected sustainable tourism and unsocial approaches to hospitality. The fair’s theme, ‘Sustainable Hospitality’ captures nan world’s increasing liking successful environmentally friends recreation and responsible tourism. The designated sustainability area had divers exhibitors showcasing greenish technology, eco-tourism items, and sustainable travel.
Representatives of various eco-friendly resorts, airlines, and destinations engaged successful discussions astir footprint-less tourism initiatives. Discussions included really nan hospitality assemblage could harness renewable energy, ways to trim waste, and nan possibilities of eco-tourism for taste preservation. Emphasising sustainability helped position Turkey arsenic a pioneer successful responsible tourism, but moreover more, it gave nan opportunity to world experts to speech ideas connected nan early of tourism successful nan post-COVID world.
Apart from sustainability, nan adjacent besides featured nan astir caller technological innovations successful nan tourism sector. The adjacent was a showcase for nan industry’s creators and offered caller recreation ‘virtual reality’ experiences, arsenic good arsenic recreation readying and booking online systems. Participating successful Technology panels and workshops equipped group pinch an knowing connected really exertion is changing tourists’ experiences.
Main Elements of nan Cultural and Educational Components of nan Event
Apart from nan B2B meetings, ATF25 had a important number of taste and acquisition events. Keynote speakers from nan different sectors of tourism, government, and influential economists and leaders of tourism and hospitality for nan astir portion provided thoughts for and defended their opinions connected nan caller trends, projections, and existent issues of nan world tourism marketplace.
Some of nan notable keynote speakers were Prof. Dr. Emre Alkin, Economist and Rector of Istanbul Topkapi University, who gave an economical outlook connected nan tourism manufacture and Prof. Dr. Sinan Canan, Biologist and Neuroscientist who examined nan narration of tourism and its effects connected humans. Also, Tamer Karadağlı, who is nan General Director of Turkish State Theatres, illustrated nan value of tourism from nan position of a country’s taste identity.
The topics of nan sheet discussions were nan caller integer property and its effects connected tourism, nan caller property of sustainable travel, and nan engagement of section group successful tourism promotion. There were besides a number of different discussions successful which nan members of nan sheet and nan assemblage could raise their ain questions and comments to nan specialists and leaders of nan manufacture present.
Future Trends: Growth and Diversification for 2026
Even astatine this early stage, nan achievements of ATF25 successful expanding nan intends of nan reported Antalya fairs are prompting nan readying of nan adjacent editions successful Antalya for nan Tourism Fair. Adding interactive technology, expanding world participation, and providing further networking and business improvement opportunities for tourism professionals are immoderate of nan expected outcomes for 2026. Supporting nan believe of sustainable tourism and nan improvement of innovative eco-friendly products person besides targeted goals.
More achievements are expected to corroborate nan increasing value of tourism, not only to nan system of Turkey but besides to nan economies of nan Mediterranean countries. At nan aforesaid time, they should consolidate Antalya arsenic nan basal location to seizure nan increasing liking of nan activity of nan tourism manufacture for innovative initiatives and collaboration to execute sustainable maturation for nan industry.
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