Alaska Air Launches Atmos Rewards Unlocked For Exclusive Travel Experiences

Published on August 20, 2025

Way, a Texas-based work that builds curated experiences for brands, has launched a caller footprint successful aviation by teaming up pinch Alaska Air Group. Their associated effort rolls retired Atmos Rewards Unlocked, a brand-new way wrong nan Atmos Rewards loyalty programme that lets members waste and acquisition points for one-of-a-kind experiences.

This move shows really loyalty programs are shifting. With Way’s unfastened API plugged in, Alaska’s Atmos Rewards members tin browse and book these exclusive experiences consecutive from nan airline’s tract and app. Now, travelers bask a smooth, tailored travel that stretches past flights and hotels to see specially chosen events and activities they will remember.

Exclusive Travel Experiences Offered Through Atmos Rewards Unlocked

The Atmos Rewards Unlocked programme provides members pinch entree to complete 100 curated experiences, allowing them to usage their loyalty points to book items from a scope of categories including Culinary Journeys, Active Escapes, and exclusive world experiences for illustration Huaka‘i by Hawaiian. The programme besides allows for instant booking and real-time readiness of experiences, giving travelers nan elasticity to unafraid their chosen experiences immediately.

Way’s level is designed to seamlessly merge into Alaska’s integer ecosystem, giving Atmos Rewards members nan action to bid connected experiences done points-based auctions. This summation provides members pinch a caller measurement to redeem their rewards, allowing for a much move and engaging method of acquiring unsocial experiences.

Personalization and Flexibility arsenic Key Features of Atmos Rewards

As nan loyalty scenery shifts toward personalization and manner integration, Alaska Air Group has tailored nan Atmos Rewards programme to connection elasticity successful really members gain points. Travelers tin now accumulate points based connected distance, spend, aliases frequency, allowing them to gain rewards that champion fresh their individual recreation habits.

Brett Catlin, Vice President of Loyalty, Alliances, and Sales astatine Alaska Airlines, noted that nan institution has taken an innovative attack by providing personalized options to meet evolving customer expectations. This displacement towards experience-based redemptions, alongside themed communities, reflects nan desire of younger generations for immediate, meaningful rewards that spell beyond accepted loyalty perks.

Expanding Loyalty Programs into Everyday Life pinch Way’s Platform

Michael Stocker, CEO and co-founder of Way, emphasized that modern loyalty programs are progressively trying to interact pinch customers extracurricular of conscionable recreation and enactment experiences. The business pinch Alaska Air Group and nan preamble of experience-based rewards highlights really companies are utilizing loyalty programs to prosecute pinch their customers’ regular lives.

Way’s semipermanent imagination goes beyond conscionable travel-related experiences, aiming to thief brands crossed various industries, specified arsenic manner and fintech, motorboat loyalty experiences that merge seamlessly into consumers’ lifestyles. This collaboration pinch Alaska is simply a measurement towards enabling a broader scope of experiences for consumers, ensuring loyalty programs stay applicable and engaging for today’s audience.

Expanding nan Scope of Loyalty Programs successful nan Travel Sector

The collaboration betwixt Way and Alaska Air Group is portion of a broader inclination successful nan recreation manufacture toward expanding loyalty programme offerings. By introducing exclusive recreation experiences into nan loyalty landscape, Alaska Air Group is mounting a caller modular for what customers tin expect from their loyalty points. As travelers progressively look for ways to heighten their journeys pinch unsocial and exclusive activities, programs for illustration Atmos Rewards Unlocked connection a caller attack to customer engagement.

This business signals a displacement successful nan recreation assemblage wherever loyalty programs are becoming much integrated into nan manner of nan traveler. With personalized, contiguous rewards that spell beyond conscionable booking flights and hotels, Alaska’s Atmos Rewards Unlocked is positioning itself arsenic a trailblazer successful nan loyalty space.

The Future of Travel Loyalty: What This Means for Travelers

Travelers now bask greater elasticity and an expanded wealth trove of rewards acknowledgment to this caller partnership. Members tin walk their loyalty points to unlock unforgettable experiences, not conscionable flights and hotels. This displacement intends entree to exclusive opportunities, deliberation backstage tours, typical events, and insider entree that toggle shape a bully travel into a awesome memory. As loyalty programs proceed to grow, a attraction connected experiential rewards will apt go a defining trend, changing really we link pinch airlines and recreation services.

Personalized, meaningful moments are now a recreation essential, and Alaska Air Group’s Atmos Rewards Unlocked shows nan measurement forward. By creating this rewards program, nan institution invites others successful nan manufacture to rethink their offers. The occurrence of this programme speaks to a powerful shift: today’s travelers want experiences that linger agelong aft nan travel is over, not conscionable points for nan adjacent flight.