Holland America Line Introduces Exclusive Upcycled Carpet Coasters As Sustainable Cruise Souvenirs Promoting Circular Design And Eco-friendly Innovation

Published on August 20, 2025

Holland America Line conscionable gave cruisers a cool measurement to retrieve their vacation. They’ve rolled retired a group of coasters made from aged carpet that was taken retired of its ships. These coasters are a large measurement for nan cruise world—no 1 other has done all-upcycled coasters from vessel carpet before. Instead of tossing nan worldly successful nan trash, Holland America Line turned it into a stylish, sustainable keepsake that looks awesome astatine home.

The coasters were developed successful collaboration pinch Danish carpet shaper Dansk Wilton, a institution known for its expertise successful sustainable textile solutions. By repurposing carpet discarded from Holland America Line vessels, nan task creates functional, stylish items while promoting information creation principles. Guests purchasing these coasters are not conscionable getting a keepsake—they are supporting environmentally conscious practices that trim discarded successful nan maritime industry.

Over nan past 2 years, nan cruise statement has reclaimed astir 3,300 pounds of carpet from dry-dock renovations connected ships including Oosterdam, Eurodam, and Nieuw Amsterdam. From this material, 12,000 coasters person been produced utilizing Dansk Wilton’s ReBond technology, a durable, upcycled textile antecedently featured successful nan cruise line’s architectural signage. The coasters bespeak nan brand’s committedness to transforming what would beryllium discarded into practical, charismatic products that transportation a communicative of sustainability.

These coasters are portion of Dansk Wilton’s Re:Shape initiative, a forward-thinking programme focused connected repurposing carpet discarded successful imaginative ways. While nan existent motorboat focuses connected coasters, nan inaugural has broader ambitions. Future products derived from Holland America Line carpet discarded are planned to see notebooks, postcards, “do not disturb” doorway signs, and moreover ornamental artwork. Each point will connection cruise guests a tangible measurement to support sustainable invention while celebrating their travel astatine sea.

Holland America Line emphasizes that sustainability is simply a halfway portion of its operational philosophy, and this task demonstrates really nan cruise manufacture tin lend to biology responsibility. By converting carpet discarded into useful, high-quality items, nan marque highlights really information creation tin trim landfill contributions and beforehand eco-friendly user choices.

The coasters will beryllium disposable fleetwide successful onboard unit shops starting October 2025, allowing passengers crossed each ships to entree these exclusive, eco-conscious souvenirs. Each group of 4 coasters not only provides a functional tabletop accessory but besides serves arsenic a ocular reminder of Holland America Line’s dedication to sustainability and its innovative attack to reducing shipboard waste.

For guests, these coasters connection much than conscionable a memento; they correspond nan intersection of travel, design, and biology responsibility. As nan cruise manufacture explores caller ways to lessen its ecological footprint, Holland America Line’s recycled carpet products guidelines retired arsenic a exemplary of really thoughtful creation tin toggle shape mean discarded into meaningful, lasting items.

More and much recreation and hospitality brands are weaving sustainability into everything they do—hello, eco-friendly recreation shops, reusable eating packs, and zero-waste shampoo bars. Rather than mean takeaways, guests connected committee are now greeted by chic coasters made from upcycled materials. These beautiful small disc of reclaimed wood not only dress up immoderate java array but besides enactment arsenic a lasting souvenir that champions nan information economy. Holland America Line keeps showing different cruise lines really luxury and planet-friendly choices tin sail broadside by side. With each caller setting, they beryllium that eco initiatives tin consciousness typical while keeping nan oceans sparkling.