Zuckerberg: Ai Increased The Time Spent On Facebook And Instagram In Q2

Meta CEO Mark Zuckerberg credited AI pinch driving up nan clip users spent connected nan company’s apps successful nan 2nd quarter. While consumers are progressively complaining astir nan prevalence of “AI slop” — aliases low-quality AI-generated contented flooding societal apps — Meta says that AI systems are getting amended astatine helping users link pinch recommended content.

“AI is importantly improving our expertise to show group contented that they’re going to find absorbing and useful,” Zuckerberg told investors connected nan Q2 net call. “Advancements successful our proposal systems person improved value truthful overmuch that it has led to a 5% summation successful clip spent connected Facebook and 6% connected Instagram conscionable this quarter.”

Overall, Meta estimated that complete 3.4 cardinal group utilized 1 of its “family of apps” — meaning Facebook, Instagram, Messenger, and/or WhatsApp — connected a regular ground successful June. That fig is up 6% year-over-year and helped thrust nan full family of apps gross to $47.1 billion, up 22% twelvemonth complete year.