Zambia Tourism Agency Partners With Expedia For Global Promotion Campaign To Drive Tourism Growth

Published on October 28, 2025

The Emperor of Zambia has made a important improvement announcement successful their business pinch Expedia aimed astatine unveiling nan breathtaking recreation spots of Zambia. This business which lasts for six months mostly assists successful nan promotion of Zambia arsenic a awesome recreation destination successful Africa. Zambia intends to person astir three cardinal world tourists by nan twelvemonth 2026.

This collaboration, which will tally crossed Expedia’s platforms, is designed to item Zambia’s stunning earthy beauty and divers taste heritage. With Expedia’s monolithic world presence, nan run is expected to person nan increasing liking successful African tourism into existent bookings, thereby contributing to Zambia’s eager tourism goals. ZTA CEO Matongo Matamwandi hailed this business arsenic a important move successful positioning Zambia arsenic a apical contender successful Africa’s quickly expanding recreation market.

Expedia’s Global Reach to Drive Tourism successful Zambia

Expedia’s immense web of complete 550 hose partners, 200 recreation agencies, and a scope of much than 300 cardinal monthly visitors provides Zambia pinch an unprecedented opportunity to beryllium seen by adventure-seeking visitors crossed nan globe. The platform’s extended world web allows Zambia to target emerging markets and regions wherever African tourism is showing important growth.

With 76 percent of travellers globally showing liking successful safaris and wildlife tourism, Zambia is successful a beardown position to capitalise connected this trend. The country’s authentic safari experiences, peculiarly successful nan renowned South Luangwa National Park and Lower Zambezi, are group to pull a important number of travellers looking for a much immersive and earthy wildlife adventure.

Promoting Zambia’s Iconic and Emerging Destinations

The run will characteristic Zambia’s flagship attractions specified arsenic nan world-famous Victoria Falls, 1 of nan Seven Natural Wonders of nan World. In summation to this iconic landmark, nan run will item Zambia’s different treasured destinations, including nan immense nationalist parks teeming pinch wildlife, arsenic good arsenic emerging destinations for illustration Samfya Beach, which is gaining attraction for its serene landscapes and freshwater activities.

Multimedia content, including videos and images, will beryllium showcased crossed Expedia’s website, societal media, and partner networks. This strategical contented distribution will thief beforehand Zambia arsenic a versatile destination, offering everything from thrilling safaris and adventurous stream activities to taste experiences successful its bustling cities. Such divers offerings are expected to entreaty to a wide scope of world tourists, from wildlife enthusiasts to taste explorers and formation lovers.

Zambia’s Strategic Marketing Focus connected Emerging Markets

In an interview, Matongo Matamwandi emphasised nan value of targeting caller and emerging markets successful nan promotion of Zambia. He noted that nan run will attraction peculiarly connected 4 cardinal markets wherever Zambia’s tourism imaginable is often under-explored. These markets see Europe, Asia, North America and nan Middle East, regions showing an expanding appetite for African escapade tourism.

By showcasing Zambia’s unique offerings done an accessible and internationally recognised level for illustration Expedia, nan ZTA intends to importantly boost its world profile. The business will besides foster deeper connections betwixt Zambia’s section circuit operators and nan world tourism community, providing a nonstop avenue for these operators to interact pinch imaginable visitors and tailor experiences to meet world demands.

How nan Campaign Will Boost Zambia’s Economy and Hospitality Sector

The collaboration pinch Expedia comes astatine a clip erstwhile Zambia is witnessing accrued liking successful African destinations, pinch complete 34 cardinal visitors expected to sojourn nan continent successful 2025. As much travellers are drawn to Zambia’s earthy wonders and taste sites, nan tourism assemblage is poised to make important economical benefits. Increased tourer arrivals will straight lend to occupation creation successful Zambia’s hospitality industry, boosting employment for section communities, peculiarly successful agrarian areas astir awesome tourer attractions.

With Zambia’s authorities committed to supporting initiatives that heighten nan country’s tourism infrastructure, nan occurrence of nan run could spark further finance successful Zambia’s hospitality and tourism services. This would not only summation tourism numbers but besides raise nan standards of Zambia’s accommodation, transportation, and work industries, making it a much competitory subordinate successful nan African tourism market.

A Strategic Milestone for Zambia’s Tourism Industry

The Zambia Tourism Agency’s business pinch Expedia marks a important milestone successful nan country’s efforts to boost its tourism industry. Through strategical trading and leveraging nan world scope of Expedia, Zambia is poised to go a awesome subordinate successful nan increasing African tourism market. The run not only increases Zambia’s visibility but besides sets nan shape for semipermanent benefits, including accrued investment, occupation creation, and a much robust tourism sector.

By promoting some well-known and emerging destinations, Zambia is group to showcase its divers offerings to a world audience. As nan tourism scenery continues to evolve, this run offers Zambia nan cleanable opportunity to link pinch world travellers seeking authentic, adventurous, and culturally enriching experiences successful Africa.

Thanks to nan innovative tourism partnerships, ongoing authorities support, and gathering nan 2026 target, Zambian tourism is connected nan rise, and this business helps pinch gathering them.