Youtube To Use Ai To Help Podcasters Promote Themselves With Clips And Shorts

On Tuesday, YouTube introduced caller devices for podcasters astatine its Made connected YouTube unrecorded arena successful New York, including caller ways to move video podcasts into clips and YouTube Shorts, and a caller characteristic that helps create videos for audio-only podcasters. Both will beryllium powered by AI and will rotation retired successful nan months ahead.

Using AI technology, video podcast creators successful nan U.S. will beryllium capable to create clips much easy pinch AI suggestions, nan institution says. This will beryllium disposable successful nan “coming months,” while a characteristic that will toggle shape those clips into YouTube Shorts will get early adjacent year.

The summation could springiness YouTube much fodder to compete pinch rival short-form video apps, for illustration TikTok and Instagram (Reels), while besides directing users to podcasters they mightiness find absorbing connected YouTube’s larger platform, driving subscriptions and engagement.

Meanwhile, different caller characteristic besides disposable early adjacent twelvemonth will thief audio podcasters move their contented into video. Using AI, these creators will beryllium capable to make a customizable video for their podcast, nan institution says. However, nan characteristic will only beryllium disposable to “select podcasters” erstwhile it launches, pinch a larger description planned for later successful 2026.

YouTube has been much focused connected building retired devices for podcasters complete nan past respective years, making pods a much prominent characteristic connected YouTube’s location page and its YouTube Music work alike. Meanwhile, Spotify, astatine nan aforesaid time, has been inching into its marketplace pinch added support for video podcasts and different engagement features for podcasters, for illustration comments, polls, and Q&As, arsenic good as monetization tools.

Image Credits:YouTube

In February, nan institution announced YouTube had surpassed 1 cardinal monthly podcaster viewers. Today, YouTube announced that users, arsenic of July 2025, now devour complete 100 cardinal hours of podcasts daily, pinch much than 30% of those hours starting arsenic a livestream aliases premiere.