Youtube Premium And Youtube Music Are Getting More Expensive

3 days ago

7:38 AM PDT · April 10, 2026

YouTube is raising subscription prices for YouTube Premium and YouTube Music successful nan U.S., nan institution confirmed to TechCrunch connected Friday.

The YouTube Premium individual scheme is expanding from $13.99 to $15.99 per month, while nan family scheme is expanding from $22.99 to $26.99 per month. YouTube Premium Lite, which offers ad-free viewing for astir contented excluding songs and euphony videos, is going from $7.99 per period to $8.99 per month.

The YouTube Music individual scheme is going from $10.99 per period to $11.99 per month. The family scheme is expanding from $16.99 per period to $18.99 per month.

The Google-owned institution said nan value increases will use to some caller and existent subscribers. Current subscribers will person an email from YouTube astatine slightest 30 days successful beforehand notifying them of their updated subscription price.

“We’re updating nan value for YouTube Premium plans successful nan US for nan first clip since 2023 to proceed delivering a high-quality acquisition that supports creators and artists connected YouTube,” a YouTube spokesperson told TechCrunch successful an emailed statement. “This alteration allows america to support nan features our members worth most: ad-free viewing, inheritance play, and a monolithic room of 300M+ tracks connected YouTube Music. We proceed to connection respective plans, ensuring subscribers tin take nan action that useful champion for them.”

YouTube first accrued nan costs of its premium subscription successful July 2023 erstwhile nan monthly value of YouTube Premium roseate from $11.99 to $13.99, while YouTube Music went up from $9.99 to $10.99 per month.

YouTube said successful March 2025 that it had 125 million subscribers crossed YouTube Music and YouTube Premium, up from nan 100 million reported successful 2024.

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The value hikes travel a bid of akin moves from different streaming services complete nan past year. Netflix and Amazon Prime Video raised prices past month, while Spotify did truthful astatine nan commencement of nan year. HBO Max, Peacock, and Disney+/Hulu raised prices past year.

Aisha is simply a user news newsman astatine TechCrunch. Prior to joining nan publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.

You tin interaction aliases verify outreach from Aisha by emailing aisha@techcrunch.com aliases via encrypted connection astatine aisha_malik.01 connected Signal.