Image Credits:Olly Curtis/Future / Getty Images12:33 PM PDT · October 23, 2025
YouTube has paid much than $8 cardinal to nan euphony manufacture successful nan 12 months betwixt July 2024 and July 2025, nan institution announced connected Thursday.
“Today’s $8 cardinal payout is simply a testament to nan truth that nan copy motor of ads and subscriptions is firing connected each cylinders,” said YouTube’s Global Head of Music, Lyor Cohen, successful a statement. “This number is not an endpoint; it represents meaningful, sustained advancement successful our travel to build a semipermanent location for each artist, songwriter, and patient connected nan world stage.”
Cohen first announced nan milestone during a talk astatine Billboard Latin Music Week connected Wednesday.
The milestone marks a caller grounds for nan platform, arsenic YouTube’s yearly euphony manufacture payout accrued by $2 cardinal since 2022, erstwhile nan institution reported contributing $6 billion successful gross to nan euphony manufacture betwixt July 2021 and June 2022. A twelvemonth earlier that, successful 2021, YouTube announced that it had paid retired $4 billion to nan manufacture successful 12 months.
Thursday’s announcement comes arsenic Spotify announced earlier this twelvemonth that it paid retired $10 billion to nan euphony manufacture successful 2024. The institution delivered $9 cardinal successful 2023. It’s worthy noting that nan artists themselves don’t person each nan money — it besides goes to labels, publishers, songwriters, and others.
YouTube says it’s seeing momentum from its twin-engine gross model, noting that it has over 125 cardinal Music and Premium subscribers globally, including users connected trials. The institution besides said that it has 2 cardinal logged-in viewers who watch euphony videos each month.
“As nan platform’s world footprint continues to expand, truthful does nan imaginable for artists and songwriters to build long-lasting euphony careers and everlastingly fans connected YouTube,” nan institution wrote successful a blog post.
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YouTube is disposable successful much than 100 countries and supports 80 languages.
The institution announced past period astatine its Made connected YouTube arena that it paid more than $100 billion to creators, artists, and media companies successful nan past 4 years.
Aisha is simply a user news newsman astatine TechCrunch. Prior to joining nan publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.
You tin interaction aliases verify outreach from Aisha by emailing aisha@techcrunch.com aliases via encrypted connection astatine aisha_malik.01 connected Signal.
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