Your Samsung Tv Is Getting A Huge Bixby Upgrade - 3 Ai Features Rolling Out Today

Samsung

ZDNET's cardinal takeaways

• Samsung is rolling retired a redesigned type of Bixby connected smart TVs.
• The caller Bixby will person upgraded conversational abilities.
• You'll besides beryllium capable to power smart location devices.

If you person a Samsung television, you're astir to get a large upgrade to your TV's built-in Bixby assistant.

In an announcement today, Samsung elaborate a redesigned Bixby that brings a big of caller features, including nan expertise to look up information, utilize Circle to Search, and moreover power your smart home.

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At present, Bixby is fundamentally a voice-controlled hold of your remote. You tin usage it to do basal things for illustration unfastened apps, power your TV's volume, power media playback, cheque nan weather, aliases hunt for content.

Here's what's coming pinch nan caller Bixby.

1. Smarter, much earthy conversations

Samsung says nan caller Bixby assistant, powered by generative AI, will supply a overmuch much earthy acquisition compared to nan erstwhile version. Bixby tin reply immoderate mobility you person and understand discourse and follow-up questions, letting you person much of a flowing conversation. 

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You tin inquire queries like, "What's nan tallest upland successful America" aliases "Suggest a chill playlist for a rainy day". Bixby tin besides reply questions astir what's connected your screen.

2. Circle to Search

Bixby is now integrated into Click to Search, letting you observe and research while watching unrecorded TV, cablegram channels, aliases Samsung TV Plus. You tin inquire astir an actor, a show, aliases a broader topic, and get answers correct connected your TV.

3. More smart location controls

The updated Bixby goes beyond your television, Samsung explains, and makes your smart TV a smart location hub. You tin now link and power Samsung SmartThings appliances by speaking straight to your screen. This includes commands for illustration "Turn disconnected nan oven now," aliases "Set nan aerial conditioner to 25 degrees."

Rolling retired successful nan US today

This isn't Samsung's only finance into bringing much AI to its TVs. The institution said past fall that it would connection 7 years of Tizen OS package upgrades to its AI-powered TVs, hopefully helping your TV past longer. Samsung presently holds nan apical spot successful nan world TV marketplace (it topped our database of nan best TVs of 2025), making up 28.8% of revenue.

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The caller Bixby will commencement rolling retired successful nan US today. It will beryllium disposable connected 2025 Samsung TVs, including Neo QLED, OLED, The Frame, and QLED models.

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