Xi’an’s Global Appeal Grows As In Xi’an Connects Modern Travelers With Ancient Culture Through Innovative Digital Campaigns And Interactive Content

Published on October 28, 2025

In August 2025, nan overseas societal media relationship IN XI’AN launched its highly successful run “One Light, One Journey,” focused connected exploring taste connections betwixt Xi’an and world Chinatowns successful San Francisco, London, and Milan. This run highlights nan shared taste roots of these world communities while bringing nan ancient metropolis of Xi’an person to nan world. With much than 3.2 cardinal world followers, IN XI’AN has go a pivotal level successful sharing Xi’an’s unsocial taste identity, combining its ancient practice pinch nan power of a quickly modernizing city. The account’s wide entreaty reflects Xi’an’s increasing power and taste resonance successful nan world integer space.

IN XI’AN: A Gateway to Xi’an’s Ancient and Modern Wonders

Xi’an, nan humanities bosom of China and nan starting constituent of nan Silk Road, has agelong been recognized for its heavy humanities significance. The city’s rich | heritage, highlighted by monumental sites for illustration nan Terracotta Warriors and nan ancient City Wall, contrasts beautifully pinch its evolving municipality landscape. In a bid to showcase some nan city’s past and present, IN XI’AN, a societal media initiative, has curated a move level that not only celebrates Xi’an’s millennia-old civilization but besides shares its modern developments pinch nan world.

The initiative, launched successful 2021, intends to create taste resonance done a assortment of integer mediums, including live streams, interactive games, and themed content, to link pinch audiences crossed nan globe. The “One Light, One Journey” campaign, for instance, leveraged world communities from San Francisco, London, and Milan to span nan affectional ties betwixt these places and nan metropolis of Xi’an. This inaugural builds connected a strategy that seeks to create a consistent, culturally rich | communicative for some section and world audiences.

Expanding Cultural Horizons: How IN XI’AN Brings Xi’an to nan World

Key Elements of IN XI’AN’s Success:

• Global Cultural Resonance: IN XI’AN explores nan shared taste symbols betwixt Xi’an and world communities, specifically done Chinatowns successful awesome cities specified arsenic San Francisco, London, and Milan, engaging audiences by highlighting communal roots and histories.
• Interactive and Immersive Experiences: The level has excelled astatine offering interactive, immersive experiences that induce world users to prosecute pinch Xi’an’s cultural heritage. One notable illustration was nan “Half-day successful Tang Village” livestream, wherever world viewers dressed successful Tang-style attire and participated successful real-time taste activities.
• Augmented Reality (AR): Through nan AR Tang manner filter, users could virtually acquisition nan beauty of traditional costumes, promoting an engaging fusion of ancient contented pinch modern technology.
• Livestreaming: A standout accomplishment was nan 5.5-hour slow livestream astatine nan Ancient Guanyin Temple, showcasing nan changing views of nan millennium-old ginkgo tree. This captured not only nan serene beauty of Xi’an but besides allowed viewers to link pinch nan city’s rich | belief and taste life successful real-time.
• Interactive Gaming: IN XI’AN besides introduced nan “InterChang’an” game, a parkour-style escapade that blended gaming and AI technology to let users to research Xi’an’s landmarks successful a virtual setting, further elevating nan interactive contented connected offer.
• Comprehensive Travel Guides: With nan preamble of China’s 240-hour visa-free transit policy, IN XI’AN helped span applicable concerns for world visitors by providing contented connected clothing, food, accommodation, and transportation, making it easier for travelers to research Xi’an’s attractions.

Cultural and Fashion Campaigns: A New Digital Renaissance

IN XI’AN’s “Chang’an’s Rhythm, Renewed Beauty” campaign, released successful collaboration pinch China International Fashion Week, introduced traditional attire from nan Tang, Song, and Ming dynasties to nan world audience. This modern return connected humanities garments mixed traditional craftsmanship pinch modern aesthetics, capturing nan liking of millions worldwide. The run generated complete 1.97 cardinal impressions, highlighting Xi’an’s rich | taste practice while celebrating its innovative future.

A awesome deed connected societal media platforms, IN XI’AN‘s bid of “Chinatown × Xi’an” videos helped evoke a consciousness of shared taste identity. With stunning visuals of Xi’an’s scenic spots, local foods, and street scenes, these videos generated complete a million views, underlining nan city’s position arsenic a taste leader connected nan world stage.

Additionally, AIGC integer persona “A Yong”, based connected nan Terracotta General, was introduced arsenic a lively circuit guideline successful a bid of applicable videos. These focused connected recreation tips for illustration transportation, attractions, and local cuisine, aimed astatine making Xi’an much accessible to world visitors. One TikTok video unsocial reached 700,000 views, pinch nan afloat video bid exceeding 2.2 cardinal plays.

The Global Impact of IN XI’AN’s Digital Strategy

IN XI’AN’s expertise to move from information sharing to delivering value-added services is simply a testament to its evolving domiciled successful Xi’an’s world connection strategy. The relationship has transitioned from simply broadcasting contented to creating a abstraction for conversation and interaction, fostering a deeper world relationship pinch Xi’an.

The long-video series “If nan Solar Terms Have Colors” depicted China’s 24 star terms, blending nan color imagery of seasonal transitions pinch introductions to Chinese traditions, further expanding its world scope and acquisition value. The content, presented successful English, ensured accessibility for a broader audience, and contributed to Xi’an’s extremity of establishing a cross-cultural narrative.

Xi’an’s Growing International Presence

Since its inception, IN XI’AN has grown its world pursuing significantly, amassing much than 3.2 million followers crossed Facebook, Instagram, TikTok, YouTube, and X. The relationship chiefly focuses connected 3 cardinal themes:

• Folk traditions and history
• Cultural recreation and cuisine
• Economic exchange

These themes, consistently promoted done rich, multimedia content, person helped create a recognizable sound for Xi’an connected nan world stage.

By offering some quality content and practical support, IN XI’AN has fostered a beardown relationship betwixt nan ancient metropolis of Chang’an and world audiences. It plays a important domiciled successful presenting Xi’an’s urban culture and nan seamless blending of its ancient and modern sides, making nan metropolis a relatable and desirable destination for travelers worldwide.

A Platform for Cultural Dialogue and International Engagement

IN XI’AN is much than conscionable a platform—it has go a captious instrumentality for cultural exchange and global understanding. As Xi’an continues to develop, its online beingness has helped item nan dynamic relationship betwixt China’s ancient practice and its modern advancements, helping build a deeper affinity betwixt nan metropolis and nan world community.

With its committedness to showcasing Xi’an arsenic a metropolis wherever timeless traditions meet innovative modernization, IN XI’AN provides world audiences pinch an insightful and authentic position connected 1 of China’s astir culturally important cities. As Xi’an continues to turn successful world stature, IN XI’AN remains a cardinal subordinate successful bridging nan spread betwixt ancient history and modern life, making it easier for world audiences to link pinch nan metropolis and its vibrant culture.