X To Launch Marketplace For Buying Inactive Handles

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In this photograph illustration nan logo of US online societal media and societal networking tract 'X' (formerly known arsenic Twitter) is displayed centrally connected a smartphone surface alongside that of Threads and InstagramImage Credits:Matt Cardy / Contributor / Getty Images

6:53 AM PDT · October 20, 2025

X is launching a marketplace for inactive handles that will let Premium subscribers to petition and acquisition usernames. The marketplace will connection some free and paid options for requesting aliases acquiring eligible handles. Rare handles could beryllium priced astatine anyplace from $2,500 to complete 7 figures, X says.

“Priority” handles refers to usernames that often see afloat names, multi-word phrases, aliases alphanumeric combinations. These handles are free to petition for Premium+ and Premium Business subscribers. If a user’s petition is approved, X will transportation nan grip to them for free. However, if a personification cancels aliases downgrades their subscription, their aged grip will return to their relationship aft a 30-day grace period.

X notes that examples of “Priority” handles see usernames for illustration @GabrielJones, @PizzaEater, and @ParadoxAI.

The societal web says not each requests are approved and that requests are usually reviewed wrong 3 business days. Once a petition is approved, nan user’s aged grip is reserved and won’t beryllium fixed to anyone else.

“Rare” handles see short, generic, aliases culturally important names. These handles won’t beryllium disposable done modular requests and will alternatively beryllium offered done nationalist drops and direct, pre-priced purchases disposable by invitation only.

For nationalist drops, aggregate group tin use for nan handle. X says action is based connected a user’s past contributions connected nan platform, their intended usage of nan handle, and their engagement and scope connected nan societal network.

As for nonstop purchases, pricing is based connected number of factors, specified arsenic fame of nan word, characteristic length, and taste significance. Once purchased, nan personification gets to support nan grip moreover if their Premium subscription ends.

Examples of “Rare” handles see usernames for illustration @Pizza, @Tom, and @One.

X explained connected a help page that it’s launching nan marketplace alternatively of releasing inactive handles astatine erstwhile for anyone to declare because it wants to forestall bot spam aliases misuse, noting connected that nan marketplace “allows for adjacent and unafraid distribution done a controlled process.”

If a personification has a circumstantial inactive grip successful mind that isn’t connected nan marketplace, they tin “Register” their liking to adhd nan grip to their Watchlist. It it becomes available, X will notify them.

The motorboat of nan caller marketplace will let X to boost gross done nonstop payments. It will besides perchance summation liking successful its Premium subscription offering, arsenic it continues to woody pinch a struggling ads business.

Aisha is simply a user news newsman astatine TechCrunch. Prior to joining nan publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.

You tin interaction aliases verify outreach from Aisha by emailing aisha@techcrunch.com aliases via encrypted connection astatine aisha_malik.01 connected Signal.

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