X’s Declining Android App Installs Are Hurting Subscription Revenue

Elon Musk’s X is struggling connected Android devices successful position of caller installs, moreover while App Store downloads grow, according to caller information from app intelligence supplier Appfigures. In July 2025, X downloads connected Google Play saw a important decline, arsenic caller installs dropped by 44% year-over-year worldwide, moreover arsenic iOS downloads grew by 15%.

This steep driblet successful installs is pulling down X’s wide average, starring to a 26% alteration successful full mobile downloads year-over-year arsenic of July. That’s still somewhat amended than nan period prior, erstwhile full downloads had fallen by 35%, acknowledgment to different crisp driblet successful Android downloads, which were past down by astir half (49%) year-over-year.

Image Credits:Appfigures

The patient didn’t estimate connected what’s causing nan diminution connected Android devices beyond suggesting that nan X app connected Android is known to beryllium a sore spot for nan company. Recently hired X Head of Product Nikita Bier, known for maturation hacking teen societal apps for illustration Gas and TBH (then selling them), has hinted that X is looking to reside issues connected Android, wherever its app is notoriously buggy and often crashes.

In a station connected nan platform, Bier announced that X was hiring for its “Android Dream Team” to would activity connected rebuilding nan X Android app. He besides precocious posted that X’s iOS app had conscionable seen a grounds week successful position of installs, possibly hoping to tie attraction distant from nan ample Android slump.

Image Credits:Appfigures

It’s not clear wherever would-be X Android users are going. Rival Bluesky has seen slowing maturation successful caller months, and its Google Play app pulled successful conscionable 119,000 downloads successful July. That’s obscurity adjacent nan millions that instal X connected iOS aliases Android each month. However, Meta’s Threads regular progressive users person been catching up to X connected mobile devices, so, possibly, immoderate Android users could beryllium accounted for there.

In summation to nan driblet successful Google Play installs, X is struggling to turn its subscription revenue, Appfigures found.

In July, X earned $16.9 cardinal successful nett revenue, down from nan $18.8 cardinal it earned successful March 2025. However, that was a flimsy tick up from nan $16.8 cardinal it generated successful June. (Of course, X still earns nan mostly of its wide gross from ads, not in-app premium subscriptions.)

While nan declining request for X connected Android is partially to blasted for gross declines, X is besides apt losing paying customers to Grok. The second now has its ain standalone app that attracts those who were buying X subscriptions chiefly for nan AI perks.