Wtm London And Visitbritain Collaborate To Position Britain As A Premier Destination For Experiential Travel, Cultural Exploration And Screen-inspired Adventures

Published on October 13, 2025

WTM London, 1 of nan world’s starring recreation and tourism events, has confirmed VisitBritain, nan UK’s nationalist tourism agency, arsenic its premier partner for 2025. This business reflects a strengthened collaboration betwixt nan UK Government and nan world recreation industry, aligned pinch Britain’s eager scheme to invited 50 cardinal world visitors annually by 2030—up from astir 43 cardinal visitors successful 2024. This year’s arena will characteristic an accrued authorities presence, highlighting nan country’s committedness to boosting inbound tourism and promoting nan UK arsenic a apical destination for leisure, culture, and heritage.

Central to VisitBritain’s beingness astatine WTM London is nan Starring GREAT Britain campaign, an innovative inaugural designed to harness nan world entreaty of films and tv to animate travel. Research shows that complete 90% of world travelers are willing successful visiting locations featured connected screen. From historical castles and municipality landmarks to rolling countryside landscapes, Britain’s iconic filming sites supply immersive experiences that let visitors to measurement into nan stories they love. This attack transforms accepted tourism into an engaging, narrative-driven escapade that appeals to travelers of each ages.

The run encourages visitors to “be portion of nan story,” showcasing Britain’s vibrant culture, world-class attractions, and renowned hospitality. Screen tourism not only drives visitant liking but besides highlights nan UK’s thriving imaginative industries. By connecting movie and tv accumulation pinch tourism, Britain is capable to connection experiences that are some culturally enriching and economically significant. These destinations boost section economies, create jobs, and reenforce nan UK’s estimation arsenic a imaginative hub, while simultaneously providing visitors pinch unforgettable, story-inspired experiences.

VisitBritain’s premier business besides strengthens nan UK’s beingness astatine WTM London by creating nonstop connections betwixt tourism providers and nan world recreation trade. On guidelines N8-220, VisitBritain, successful collaboration pinch UKinbound, will showcase location tourism offerings, helping destinations and suppliers entree world markets. This level enables recreation professionals to creation itineraries that characteristic Britain’s astir compelling experiences, ensuring that world visitors are inspired to research nan country’s cities, landscapes, and taste landmarks.

WTM London has agelong served arsenic a catalyst for tourism maturation successful nan UK. Last year, much than 40,000 recreation professionals attended, pinch complete 80% coming from overseas. This world engagement has consistently contributed to increases successful inbound tourism, generating important economical impact. The UK’s events, business, conference, and exhibitions assemblage adds astir £11.5 cardinal to nan nationalist system each year, pinch WTM London recognized arsenic 1 of its astir impactful platforms. Beyond contiguous economical benefits, nan arena fosters networking, waste and acquisition agreements, and taste exchange, strengthening Britain’s world profile.

The 2025 version of WTM London will tally from Tuesday, 4th November to Thursday, 6th November astatine Excel London. With VisitBritain arsenic nan premier partner and nan Starring GREAT Britain run successful focus, nan arena will showcase nan UK’s extended tourism offerings, its imaginative and taste assets, and its expertise to present exceptional visitant experiences. Attendees will person nan opportunity to research a wide assortment of destinations, attractions, and tourism products, reinforcing nan UK’s position arsenic a starring world destination.

Screen tourism remains a captious constituent of Britain’s tourism strategy. From cinematic landmarks to modern municipality settings, nan UK offers travelers nan chance to immerse themselves successful nan locations they person admired connected screen. By promoting these unsocial experiences, VisitBritain is not only driving visitant numbers but besides creating a deeper relationship betwixt travelers and Britain’s taste heritage. This strategy positions nan UK arsenic a destination wherever stories travel alive, allowing visitors to acquisition nan magic of movie and tv successful existent life.

As Britain useful toward its eager tourism goals, initiatives for illustration Starring GREAT Britain, coupled pinch its business pinch WTM London, show nan country’s expertise to animate world travelers. By combining creativity, culture, and iconic destinations, nan UK is ensuring that visitors time off pinch memorable experiences that widen acold beyond sightseeing. WTM London 2025 is expected to beryllium a landmark arena successful nan country’s tourism journey, highlighting really innovative campaigns and world partnerships tin style nan early of recreation to Britain.