World Travel Market Africa To Host China Ready Workshop On Attracting Chinese Travellers In Cape Town

Published on September 10, 2025

World Travel Market Africa (WTM Africa) has unveiled plans to motorboat a groundbreaking training inaugural aimed astatine equipping African tourism professionals pinch nan skills basal to pat into nan quickly expanding Chinese recreation market. The inaugural shop is slated for April 2026 successful Cape Town and is designed to connection African stakeholders an in-depth knowing of nan unsocial demands and preferences of Chinese travelers.

Focused connected Enhancing African Tourism Strategies for China’s Outbound Market

Set to return spot connected April 15, 2026, nan shop will beryllium hosted during nan three-day WTM Africa waste and acquisition show astatine nan Cape Town International Convention Centre. This two-hour greeting convention will service arsenic an preamble to nan expanding marketplace of Chinese tourists, pinch expectations that nan number of Chinese outbound travelers will scope an astonishing 200 million annually by 2028.

This shop is nan first inaugural of its benignant by WTM Africa, designed specifically to thief African tourism professionals hole for and understand really to cater to nan increasing Chinese tourism sector. The convention will supply valuable insights into knowing nan habits, preferences, and expectations of Chinese travelers, a demographic that has progressively shown liking successful African tourism destinations, peculiarly successful areas of wildlife tourism and cultural experiences.

China Ready Program: A Global Perspective connected Tourism Preparation

The China Ready workshop has been developed successful collaboration pinch nan China Business Intelligence Service Network, a cardinal partner successful delivering specialized training for destinations worldwide. Since its inception successful 2002, nan China Ready programme has helped complete 54 countries astir nan globe to amended service Chinese visitors. The programme focuses connected captious aspects specified arsenic marketing strategies, integer costs systems, cultural expectations, and tailored work offerings, each designed to amended accommodate Chinese travelers.

As portion of nan training, attendees will study to navigate nan cultural nuances of Chinese tourism, leveraging effective strategies that cater to nan chopped needs of this immense demographic. African destinations, successful particular, guidelines to summation overmuch from specified tailored expertise, arsenic nan Chinese marketplace represents an progressively captious conception of world tourism.

Why This Workshop is Crucial for African Tourism Professionals

The emergence successful outbound recreation from China presents a timely and invaluable opportunity for African tourism providers to diversify their markets. Currently, galore African destinations trust heavy connected accepted markets from Europe and North America. However, nan emerging request from China is presenting African tourism authorities pinch an basal opportunity to pat into an wholly caller group of visitors, which could lead to caller gross streams and sustainable growth.

With China’s tourism sector connected way to surpass 200 cardinal outbound travelers by nan extremity of nan decade, African tourism professionals must accommodate quickly. This shop will springiness them nan devices to understand this market’s unsocial characteristics, from digital trading channels preferred by Chinese visitors to nan increasing request for circumstantial kinds of experiences, specified arsenic adventure tourism, safaris, and taste immersion. WTM Africa has recognized nan value of this and is offering a broad attack to helping stakeholders hole for a early wherever Chinese visitors will play an integral domiciled successful shaping nan continent’s tourism landscape.

Staged Approach to Skill Development

The China Ready program will beryllium delivered successful phases complete nan adjacent fewer years, offering an opportunity for continuous master development. Beginning successful 2026, nan first shape of nan shop will attraction connected market knowledge, pinch an accent connected knowing nan Chinese traveler’s habits, interests, and preferred modes of travel. This knowledge will beryllium captious for tourism professionals to trade nan correct benignant of trading and engagement strategies for their destinations.

In 2027, nan programme will grow to reside marketing strategies, diving deeper into really tourism providers tin trade and execute campaigns that resonate pinch Chinese audiences. By 2028, nan programme will culminate successful an exploration of branding approaches, helping African destinations found a lasting and appealing beingness successful nan Chinese market.

This staged approach to training will let participants to accumulate Continuing Professional Development (CPD) points, making nan programme moreover much charismatic for professionals looking to beforehand their careers while preparing their destinations for early occurrence successful nan Chinese tourism market.

Limited Availability and Early Registration Discounts

With only 50 spots available for nan workshop, prospective attendees are encouraged to registry early to unafraid their place. Early registration offers important savings, pinch a costs of $99 earlier March 13, 2026. After that date, registration will summation to $110.

In summation to attending nan workshop, each participants will person a complimentary transcript of nan “China Outbound Travel Market – Africa Report 2025”, weighted astatine $149. This broad study will supply valuable insights and information connected nan Chinese outbound recreation market, enabling tourism stakeholders to make informed decisions and refine their strategies.

Attendees will besides summation exclusive entree to nan main waste and acquisition show floor during WTM Africa, wherever they tin web pinch manufacture professionals, stock knowledge, and observe caller trends successful world tourism.

WTM Africa: A Leading Event successful nan African Tourism Industry

Launched successful 2014, WTM Africa has quickly go 1 of nan astir important location tourism events connected nan continent. The 2024 version of nan arena facilitated complete 10,000 pre-scheduled appointments and attracted much than 10,000 visitors, marking an awesome 25% growth from nan erstwhile year. This maturation demonstrates nan expanding value of nan arena for African tourism professionals, offering valuable opportunities for networking, learning, and exploring caller markets.

WTM Africa 2026 will return spot from April 13-15, erstwhile again astatine nan Cape Town International Convention Centre, promising to beryllium a awesome arena for professionals looking to enactment up successful nan move world tourism sector.

The Role of Education successful Shaping nan Future of African Tourism

The China Ready workshop is portion of a broader effort by African tourism authorities to position nan continent arsenic a cardinal subordinate successful nan world tourism market. After nan pandemic-related disruptions, galore African destinations are placing greater accent connected training programs that hole their industries for nan influx of world travelers. By knowing nan needs and expectations of emerging markets for illustration China, African tourism stakeholders will beryllium amended positioned to win successful a competitory and ever-changing world tourism landscape.