Why Hallstatt, Taormina, And Dubrovnik Are Feeling The Pressure From Set Jetting Tourism

Published on September 21, 2025

Places specified arsenic Hallstatt, Taormina, and Dubrovnik have, successful nan past fewer years, gained unprecedented worldwide attention, pinch nan boosts successful tourism linked straight to nan fame of movies and tv shows. With nan world easing pandemic restrictions, a caller conception emerged—set jetting. This is nan mingling of 2 seemingly different words, which has nan meaning of a definite type of recreation wherever 1 visits a destination featured successful popular culture. The conception of group jetting has raised nan eyebrows of many. Certain exotic locations that person ever been nan taxable of curiosity person now gained nan attraction of visitors who sojourn to acquisition nan sights and phenomenal views that person been showcased connected screens. It is important to understand that while specified locations clasp singular tales and alluring beauty, nan rising number of visitors is taking a dense toll connected nan situation and importantly overburdening nan section infrastructure.

The Upside Trends of Set-Jetting tourism

Set jetting is nan mixed usage of nan arguments “set” wherever movies and tv shows get made, and “jetting” meaning movement. The jetting is very important to nan meaning because a personification must recreation to sojourn nan set. This is apt nan logic why galore group attraction connected group jetting arsenic a rewarding experience. The astir memorable and champion episodes from TV shows and movies everlastingly enactment successful nan minds of people, and a batch of watchers fantasize astir being successful that nonstop aforesaid location. According to in-depth investigation performed by providers’ recreation hunt engine, nan shows and films that person been group connected streaming platforms are classed astatine nan apical arsenic nan number 1 root of recreation inspiration. This near societal media arsenic a secondary root for a batch of travelers.

For example, successful nan UK, a batch of travelers showed liking successful going to places that were featured successful movies and TV shows, and a batch of group were already booking trips to specified places. Set-jetting has not only brought backmost tourism to definite places but has besides created a recreation niche. However, this description has created problems, particularly for smaller and much historically important places.

The Set-Jetting Boom successful Iconic Destinations

The colony of Hallstatt, Austria, is 1 specified illustration of really set-jetting tin bring astir consequences that weren’t anticipated. Hallstatt is celebrated for its image postcard views of Lakes Hallstatt and nan surrounding Alps, and its melodramatic Alpine architecture, but nowadays, for a different reason, it is nan wide exploitation of nan colony pursuing nan Disney movie Frozen. The municipality has been a favored destination for travelers for a sizeable play of time, but nan station Frozen era has wholly ruined nan colony for travelers from astir nan world. It has been recorded that during highest seasons, nan municipality hallstatt portrays a shocking fig of 10,000 visitors arriving each day, which is an ostensibly insane number considering nan municipality has only 800 residents. The complete absence of information for nan feelings of nan section group has made them adopt specified utmost measures arsenic putting up fences to obstruct nan skyline, which adversely affects nan value of their ain lives.

Likewise, nan Sicilian municipality of Taormina, which became moreover much celebrated because of The White Lotus, has besides knowledgeable a singular summation successful its tourism. The series, which features nan “glamorous” mounting of nan Four Seasons’ San Domenico Palace, putting a spotlight connected this hilltop municipality successful Italy, has resulted successful nan “onslaught” of visitors hopeless to travel nan series’ characters.

Much for illustration Dubrovnik’s problems, this Croatian town, which became “famous” because of nan tv series, besides faces problems. The town, which has a full organization of astir 41,000, recorded a staggering 1.5 M visitors successful 2019. The “invasion” of visitors has “created” a slum successful nan surrounding area, which has resulted successful crippled infrastructure, accrued congestion, and precocious costs of surviving for nan town’s residents. The “social” and “environmental” problems caused by nan penetration of visitors person caused nan section authorities to interest astir nan town’s expertise to header pinch nan influx of visitors.

The Environmental Consequences of Set-Jetting Tourism

Of each nan forms of set-jetting tourism, nan biology effects of set-jetting whitethorn beryllium nan worst. Thailand’s Maya Bay, amended known arsenic nan tract for The Beach, is simply a lawsuit successful point. This erstwhile pristine tropical paradise is now a wreck of its erstwhile self. Tourists came scorning nan delicate ecosystem of coral reefs. The harm was truthful terrible that Thai officials closed nan bay for almost 4 years to instrumentality biology protection strategies. These days, nan bay is unfastened to nan nationalist again, but only wrong a discourse of strict controls connected nan number of visitors.

These cases shed ray connected nan repercussions of unconstrained tourism. If nan beauty of nan ‘pics-perfect’ places continues to beryllium exploited without immoderate shape of checked control, our ecosystem, on pinch nan system of nan area, will beryllium negatively impacted.

The Future of Set-Jetting: Managing nan Surge

French destinations, which will beryllium utilized successful The White Lotus’s adjacent season, are prepared for nan ‘set-jetting’ phenomenon. Like nan different French authorities, they are alert of nan risks of overtourism and are, thus, actively advocating for responsible tourism and travel. As nan world’s number 1 tourer destination, France has poured tremendous costs into nan promotion of environmentally responsible travel, including nan promotion of train recreation successful spot of short-haul flights. As a result, much sustainable tourism has been developed, which helps successful nan dispersal of visitors towards nan lesser-known regions and longer stays to relieve nan congestion astatine nan astir celebrated regions.

The raison d’être of France is to beforehand ‘sustainable tourism’ done nan France tourism strategy, which intends astatine purely driven conservation, while counteracting nan tourer influx. It enhances nan sustainable infrastructural investments and inclusive, digitally-empowered tourism mechanisms to alteration amended economical tourism to nan region and visitant density equilibrium wrong nan country.

Conclusion

The advent of set-jetting tourism mightiness person further enhanced immoderate of nan world’s iconic sites and locales. However, arsenic illustrated by nan cases of Hallstatt, Taormina, and Dubrovnik, specified a attraction of visitors tin expose nan surrounding communities to undocumented pressure, nan infrastructure to stress, and nan earthy situation to contamination and degradation. It remains indisputable that tourism contributes importantly to nan economies of galore locations. Yet, a business betwixt nan applicable section authorities and recreation operators to create mechanisms that would make specified locations accessible successful a mode that does not discuss their early is perfectly necessary. Aiming towards nan set-jetting inclination that is presently evolving, nan value of ‘green-shoot’ recreation — recreation that takes into information nan situation and nan group of nan region being traversed —is of superior importance.