
ByJonty Colman
BBC Sport journalist
The National Basketball Association (NBA) is making a large push to conquer Europe, some connected and disconnected nan court.
But not everyone is happy pinch basketball's premier home competition's plans to make waves connected nan continent.
The 2025-26 NBA play sewage nether measurement past period and featured a grounds number of European players - influencing nan league's desire to do much successful Europe.
A full of 71 European players are successful nan league, including players from nan United Kingdom and France. Five of nan NBA's past 7 Most Valuable Player grant winners person besides been from Europe.
Basketball is besides nan continent's fastest increasing and second-most celebrated sport, pinch Germany presently Fiba's World Cup champions.
Despite its popularity, though, hoops takes location little than 1% of Europe's $45bn (£33.7bn) sports media and sponsorship markets.
The NBA hopes to rate successful connected this growth, but nan already existing EuroLeague questions nan NBA's existent proposals for a European league.
What are nan NBA's Europe plans?
Image source, Getty Images
French guardant Victor Wembanyama, who presently plays for nan San Antonio Spurs, is 1 of nan league's astir celebrated and talented players
The NBA has projected nan motorboat of a semi-open European convention successful nan adjacent 2 years.
Initial plans for 'NBA Europe' are for 10 to 12 group franchises that would enactment successful nan convention connected an yearly basis.
A convention of perchance 16 teams is being looked at, combining those group franchises pinch unfastened spots that teams will beryllium capable to suffice for.
The nuances of really teams tin suffice is still to beryllium worked out. One action is done capacity successful nan Basketball Champions League, efficaciously European basketball's second-tier title astatine present.
There are different semipermanent plans from nan NBA for nan league, including nan number of group franchises being doubled and nan convention being unfastened for Europe-wide qualification.
Why is nan NBA assured of success?
Image source, Getty Images
Al Ahly Tripoli won nan astir caller play of nan Basketball Africa League
The fame of some hoops and nan NBA is connected nan emergence crossed Europe.
Basketball is nan UK's second-biggest information sport, down football, according to Sport England.
The NBA has announced plans to clasp six games crossed Europe successful 4 different European cities crossed nan adjacent 3 seasons, pinch London, Manchester, Berlin and Paris each to big games betwixt 2026 and 2028.
While hoops is celebrated crossed nan continent, location is an agreed statement from some nan NBA and EuroLeague, its European counterparts, that location is further room for important maturation successful nan sport.
Talks for a projected 'NBA Europe' pinch imaginable investors, stakeholders and teams are astatine a preliminary stage, but further talks are planned for nan "near and contiguous future".
NBA lawman commissioner Mark Tatum said that nan coming months will springiness nan NBA a "good consciousness of wherever we are successful position of level of interest".
JP Morgan and The Raine Group person been appointed arsenic advisers for nan league's plans, while nan NBA is besides presently moving a akin title successful Africa - nan Basketball Africa League.
Why is EuroLeague unhappy?
Image source, Getty Images
Real Madrid person 1 of basketball's astir successful sides successful Europe
Last month, Tatum told BBC Sport that nan NBA wanted to collaborate pinch EuroLeague complete plans and that immoderate NBA Europe plans would beryllium to thief nan sport's wide growth.
However, EuroLeague main executive Paulius Motiejunas said nan NBA's proposals would only "hurt" nan athletics and that an further convention is "not necessary".
"I'm present to turn hoops successful Europe, to make it better," Motiejunas told BBC Sport. "From clip to time, you person these caller projects aliases caller ideas coming. They tin either turn nan position quo aliases make it overmuch amended aliases they tin hurt.
"I genuinely judge that this will only wounded nan position quo alternatively than make it amended if it continues to beryllium successful a measurement that it has been presented."
As acold arsenic EuroLeague is concerned, nan NBA's early plans are akin to its existent building of a semi-open convention of halfway franchises, arsenic good arsenic associated clubs, pinch nan EuroLeague presently having promoted spots disposable retired of nan EuroCup.
Part of nan NBA's remit is to target awesome cities without permanently licensed franchises successful awesome cities pinch imperishable top-tier EuroLeague teams successful nan United Kingdom, Berlin and Rome.
This conception is not caller for EuroLeague, which has been attempting to target akin markets for a number of years.
"We've built nan business astir basketball. We cognize nan markets, [where] nan hoops is really mature," Motiejunas explained.
"They are coming and they are creating business and utilizing hoops to do it. It is simply a wholly different attack because if you return nan cities that they person announced, we've been looking astatine these cities for past 10 years.
"It is not easy to unlock them because of football, because of nan different mentality and because of different sports that are there. We cognize really difficult it is.
"That's why I opportunity we wish they would pat into our know-how and activity together."
EuroLeague remains unfastened to discussions pinch nan NBA complete its plans, but it is not hopeful.
What could it mean for hoops successful nan United Kingdom?
Image source, Getty Images
The London Lions person been portion of EuroCup since nan 2022-23 season
Both nan NBA and EuroLeague work together that nan UK is ripe for opportunities.
Speaking connected NBA Europe plans, Tatum said: "The UK is going to play a important domiciled successful nan projected European league. For nan first clip ever, [there will be] imperishable franchises successful nan UK that will play apical tier convention hoops crossed Europe.
"I deliberation that will proceed to substance nan maturation of hoops successful nan UK."
While nan London Lions, who presently play successful nan EuroCup, are not a top-tier franchise, they stay a portion of EuroLeague's semipermanent plans, pinch London besides planned to beryllium nan location of 1 of 2 NBA Europe teams successful its existent plans.
Earlier this week, nan first shape of a feasibility study was completed into nan building of a imaginable 15,000-capacity state-of-the-art arena that would service arsenic nan Lions' location and has been backed by London Mayor Sadiq Khan.
"We still judge successful this market," said Motiejunas.
"We still each judge successful unlocking nan UK marketplace because we cognize it's rather celebrated arsenic a sport, possibly not a athletics to travel and watch, but nan athletics to travel and participate.
"We're happy that they're there, we're still not giving up connected this marketplace and we deliberation a batch of potential."
This article is nan latest from BBC Sport's Ask Me Anything team.
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