Whatsapp Will Test A Monthly Cap On Messages Ignored By Recipients

WhatsApp is taking a caller anti-spam characteristic for a spin. On Friday, TechCrunch reported that nan proceedings limits nan number of messages accounts tin nonstop without a reply from nan recipient. The institution is presently experimenting pinch different limits. But it's aiming for a number that only targets high-volume senders and spammers.

All messages from individuals and businesses are said to count toward this cap. That includes aggregate unread ones sent to nan aforesaid recipient. But if nan personification replies, those messages are removed from nan monthly tally. WhatsApp will show a informing to accounts nearing nan limit.

The institution told TechCrunch that mean users won't apt scope nan limit. It's mostly bully shape for individuals not to support messaging group who don't reply anyway. So, nan trial so sounds tailor-made for businesses and spammers. The trial will rotation retired successful aggregate countries complete nan coming weeks.

The proceedings is nan Meta-owned company's latest effort to fend disconnected its festering spam and scam problem. Last year, it added nan expertise to unsubscribe from businesses' trading messages. This August, it began notifying users erstwhile personification not successful their contacts adds them to a group. Alongside that announcement, WhatsApp said it banned complete 6.8 cardinal accounts linked to scam centers successful nan first half of 2025.