What Is Amazon Grocery? Everything To Know About The New Budget Shopping Site

Amazon Grocery

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ZDNET's cardinal takeaways

• Amazon Grocery offers 1,000+ products for fund shoppers.
• Amazon Fresh and Happy Belly merge nether 1 label.
• Amazon shifts attraction to online market complete beingness stores.

Amazon is going each successful pinch a caller statement of affordable market products arsenic a measurement to compete against awesome supermarket chains. The company's brand, Amazon Grocery, offers much than 1,000 products crossed various categories.

Online market strategy

Amazon Grocery is simply a private-label marque that targets "price-conscious" shoppers, offering astir products nether $5. The marque offers products crossed each market categories, including caller produce, meat, seafood, dairy, pantry essentials, snacks, and mundane items specified arsenic insubstantial towels and different family goods.

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This is simply a measurement for Amazon to solidify its online market strategy complete beingness stores, galore of which nan institution has closed crossed various countries. If successful, it could besides supply Prime subscribers and Amazon shoppers pinch a much broad shopping experience. In immoderate areas of nan US, Amazon is offering caller foods pinch same-day delivery.

Merging Amazon Fresh and Happy Belly

This isn't nan first clip that Amazon has launched a market brand. The institution is consolidating its Amazon Fresh and Happy Belly brands into Amazon Grocery, though it's unclear if nan Aplenty marque will remain. ZDNET has reached retired to Amazon for further comment.

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The institution has besides made aggregate attempts astatine streamlining its market vertical, offering free deliveries. However, offering affordable products pinch a convenient transportation model whitethorn beryllium conscionable what Amazon needs to yet move into an online market powerhouse. If executed well, Amazon Grocery could correspond important title for rival grocers and retailers, specified arsenic Walmart, Kroger, Costco, and Target.

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