What Is Alexa+? Everything You Need To Know About Amazon's New Ai Assistant

Alexa+ tin respond pinch a much earthy cadence, grip aggregate prompts wrong a azygous session, and make contented alternatively of providing canned answers to questions. It besides features greater customization powerfulness to retrieve personification preferences (think ChatGPT's Memory) for much productive personification interactions, learning "the hit of your life," according to Amazon SVP Panos Panay.

Also: Not each Echo devices will get Alexa+ - spot if yours made nan list

Aside from each of this, Alexa+ has contextual awareness, truthful it tin clasp agelong conversations and retrieve what you asked earlier your past question, alternatively than repeating prewritten responses from Alexa Answers contributors. As Amazon demonstrated, it tin besides publication and process documents to reply questions, specified arsenic schoolhouse calendars aliases an HOA's CC&R document.

Giving Alexa nan powerfulness of generative AI was already expected to beryllium Amazon's prima announcement successful 2025, and it has been. The institution is now bringing nan generative AI-powered Alexa+ to reality, on pinch a caller personification interface coming to an Echo instrumentality adjacent you.

The caller Alexa+ began rolling retired to immoderate users successful nan outpouring of 2025 successful an early entree phase, which has been gradually expanding since then.

While Alexa dominates nan US marketplace for virtual assistants (nearly two-thirds of smart speaker owners usage Echo devices), it has besides precocious fallen down different assistants, including Gemini and Copilot. The merchandise of OpenAI's ChatGPT triggered a tidal activity of generative AI tech, pushing different virtual assistants to nan sidelines.

Also: Here's really to usage Alexa+ for free - particularly if you're an Amazon Prime member

The caller breed of generative AI-powered virtual assistants -- ChatGPT and Microsoft Copilot, powered by OpenAI's technologies; Gemini, powered by Google's LLMs; and Siri, powered by Apple LLMs -- person surged up successful nan past 2 years. The caller Alexa+, powered by Amazon Bedrock models, including Nova and Anthropic, is overmuch much tin than its existent version.

After nan early entree play ends, Amazon's Alexa+ will beryllium disposable arsenic a subscription service for $20 per month, but it will beryllium included pinch a Prime subscription. A subscription-based strategy has been rumored for astir a year, truthful this didn't travel arsenic a surprise. However, those rumors suggested a costs of betwixt $5 and $10 monthly. At $20, Alexa+ is nan aforesaid value arsenic a ChatGPT Plus subscription.

Also: The champion AI chatbots

The Classic Alexa will still beryllium disposable for users who for illustration not to salary nan monthly fee, though it's not known really agelong Amazon plans to support nan existent version.

You tin petition early entree to Alexa+ done a compatible Echo instrumentality aliases group it up erstwhile you bargain a caller one. The Echo devices below, including their Kids variations, are compatible pinch early entree to Alexa+:

• Echo Show 8 (2025)
• Echo Show 11 (2025)
• Echo Dot Max (2025)
• Echo Studio (2025)
• Echo Show 8 (2023)
• Echo Show 10
• Echo Show 15
• Echo Show 21
• Echo Show 5
• Echo Hub
• Echo Spot
• Echo Dot (2023)
• Echo Pop

Once you person Alexa+ connected 1 of these Echo devices, you tin usage it connected nan remainder of your compatible Echo speakers and devices, nan Alexa app, compatible Fire TVs, and Fire tablets. Online entree done Alexa.com is coming soon.

Amazon besides released a new, revamped level for nan Echo Show pinch nan motorboat of Alexa+.

Also: The champion Alexa devices

The redesigned Echo Show personification interface features a sleeker layout for your favourite widgets and a cohesive look passim nan screen. Alexa+ introduced adaptive show to nan ample Echo Show devices, nan Echo Show 15 and Echo Show 21, to show a simplified position from a region that transitions to a customized surface erstwhile you attack nan device, for illustration nan 2023 Echo Show 8.

Alexa+ will besides person integrations pinch your Ring subscriptions to supply a caller acquisition connected nan Echo Show.