Welch’s Appoints Ex-nature’s Way Ceo Cees Talma As Chief Executive 

New Welch’s CEO Cees Talma. Credit: Welch’s/PRNewswire.

US nutrient and drinks group Welch’s has appointed erstwhile Nature’s Way CEO Cees Talma arsenic its caller main executive.

Talma takes complete from Trevor Bynum, who led nan institution for astir 7 years. 

In a statement, Welch’s said Bynum was “instrumental successful shaping nan company’s transformative growth”. 

Talma has much than 3 decades of acquisition successful FMCG. He was nan CEO of Nature’s Way from December 2021 to January 2025.

Tim Grow, president of nan Welch’s committee of directors, said nan institution was “confident Cees will thief accelerate our momentum successful meaningful ways arsenic we proceed to attraction connected innovation”.

His profession besides includes roles astatine SC Johnson, wherever he was a world vice president.

Talma’s firm profession began astatine Unilever successful 1990, wherever he spent complete 2 decades including stints arsenic location vice president for beverages successful Europe and VP for marque improvement for Hellmann’s mayonnaise. He near Unilever successful 2014 to subordinate SC Johnson, wherever he worked until 2019.

Welch’s, headquartered successful Waltham, Massachusetts, is known for its Concord grape juices, jams and jellies.  

Founded successful 1869, Welch’s portfolio besides includes sparkling consequence beverages, consequence snacks, caller consequence and spreads. 

Talma added: “Together pinch our talented squad and grower-owners, we will attraction connected accelerating performance, expanding into caller opportunities, and penning nan adjacent awesome section of this iconic brand.”