W Hotels Sets New Standards In Hospitality With $100 Million Renovation Of W New York – Union Square, Ushering In A New Era Of Elevated Luxury And Design

Published on September 5, 2025

W Hotels has redefined luxury hospitality pinch nan singular $100 cardinal renewal of W New York – Union Square. This translator ushers successful a caller era of elevated design, blending modern elegance pinch nan hotel’s iconic legacy. The renovation, which spans each area of nan hotel, enhances its position arsenic a taste landmark successful nan bosom of New York City. From nan bold creation changes to nan reimagined impermanent experiences, this overhaul reflects W Hotels’ committedness to mounting caller standards successful luxury and service.

W Hotels, portion of nan Marriott Bonvoy postulation of complete 30 exceptional edifice brands, proudly announces nan expansive reimagining of W New York – Union Square. Following an bonzer $100 cardinal renovation, this iconic 256-room edifice successful nan vibrant bosom of New York City has been transformed into a existent practice of W Hotels. As nan original luxury manner brand, nan caller creation captures nan brand’s world improvement crossed design, culture, and elevated service. The complete overhaul, from rooms to rooftop, reaffirms W New York – Union Square’s position arsenic a taste landmark successful nan metropolis that birthed nan marque much than 20 years ago, reshaping nan hospitality acquisition and ushering successful a bold caller era.

Situated successful nan historical Guardian Life Building, a stunning Beaux-Arts building completed successful 1911, W New York – Union Square celebrates nan city’s rich | architectural legacy. One of nan highlights of nan translator is nan Living Room, W Hotels’ unique return connected nan lobby. Drawing inspiration from nan grandeur of Grand Central Station, this vibrant abstraction boasts soaring ceilings, intricate moldings, and early 20th-century elegance. But this is much than conscionable a lobby—it’s a Living Room for New York City itself, a move gathering spot wherever locals, visitors, and creatives converge. The timeless creation pulses pinch a modern energy, igniting curiosity and expanding perspectives.

In a full-circle moment, W Hotels tapped Rockwell Group, nan visionary patient responsible for nan hotel’s original creation successful 2001, to lead nan reinvention. This time, David Rockwell and his squad drew inspiration from nan textures, colors, and ever-changing tone of Union Square Park, creating interiors that bespeak nan neighborhood’s electrical hit and displacement pinch nan seasons.

“W New York – Union Square holds a typical spot successful our world portfolio. It is astatine nan bosom of our brand, powered by nan beat of our birthplace, New York City. This is wherever our communicative began, and this world flagship reintroduction is astir much than honoring our bequest – it’s astir starring nan adjacent section of what a luxury manner marque tin be,” says George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “This translator reflects years of world marque activity – evolving our creation ethos, elevating nan meaning of Whatever/Whenever, amplifying emotion per quadrate foot, and embracing an immersive, culture-forward perspective. With profoundly layered interiors, move programming, and an unapologetic constituent of view, this edifice captures everything W Hotels stands for: energy, edge, and our unmistakable signature consciousness of style, inspiring stories worthy sharing. It’s a reimagination rooted successful nan audacious tone of New York City, and a agleam beacon of really W Hotels continues to beryllium a existent catalyst of civilization connected nan world shape from Abu Dhabi to Aspen, Barcelona to Bogota, and Sardinia to Sydney. We’re proud to bring this legendary landmark backmost – not arsenic a replica of what it was, but arsenic a bold look of what’s next.”

A Stunning New Beginning

Step into a realm wherever clean, bold creation merges seamlessly pinch immersive experiences. Upon entering, guests are greeted by a striking expansive staircase reimagined pinch a captivating carpet that seems to drip and pool, enveloping nan abstraction successful cascading absurd hues. This mesmerizing ocular travel leads visitors up a curve adorned pinch flourishing plants, creating an elegant yet inviting atmosphere. The staircase is complemented by a melodramatic blend of contrasting elements: houndstooth-patterned Welcome Desks, pristine marble floors, and a striking original mural by renowned creator Shantell Martin, mounting nan reside for nan hotel’s refined yet welcoming aesthetic.

The Hotel’s Beating Heart

At nan acme of nan expansive staircase lies nan Living Room, nan halfway of nan hotel’s vibrant ambiance. It originates pinch nan Living Room Café, W Hotels’ inaugural café concept, wherever guests tin sip connected expertly crafted java from Devoción by day. As evening falls, nan café transforms into a lively cocktail bar, cleanable for socializing. Just steps away, nan erstwhile ballroom has been reimagined into nan Living Room, nan hotel’s signature space. This breathtaking Beaux-Arts room boasts original achromatic marble columns, intricate Corinthian capitals, and soaring ceilings adorned pinch carved rosettes. A move blend of greenish and bluish hues creates a serene yet energizing atmosphere, while serpentine velvet benches, petal-inspired chandeliers, and a barroom featuring existent botanicals suspended successful resin evoke a nostalgic Art Deco vibe. The abstraction evolves passim nan day, pinch lighting projections shifting successful sync pinch nan city’s rhythm, offering a genuinely immersive experience.

A Cultural Playground

The Living Room is simply a hub for taste engagement, hosting a curated scope of events including unrecorded music, DJ sets, friendly talks, pop-up performances, and creation activations. Whether guests are seeking a infinitesimal of relaxation aliases connection, nan abstraction offers an ever-evolving almanac of taste experiences that prosecute some visitors and locals alike.

Rooms That Reflect Nature’s Rhythms

The hotel’s impermanent rooms and suites echo nan changing seasons of Union Square Park, pinch a nature-inspired palette of greens, oranges, and grays. Rich botanical carpets, curved lacquered walls, and ombre wallpapers are complemented by lush burnt orangish velvet headboards, creating a soothing yet move environment. Tucked wrong nan room’s curve, huntsman greenish tufted couches and information bronze tables connection nan cleanable abstraction for relaxation aliases work.

Each room is designed to guarantee nan cleanable equilibrium of comfortableness and style. The signature W Hotels bed, complete pinch a pillow-top mattress, promises a restful sleep, while Smart TVs and sheet somesthesia controls connection modern conveniences. Italian bath products by Davines and plush robes elevate nan regular experience, while Marshall Bluetooth speakers supply nan perfect soundtrack for guests’ mornings aliases evenings.

Subtle nods to nan metropolis are woven into nan design, pinch ray fixtures inspired by subway lamps and motorcycle chains, nightstands resembling nan “Metronome” installation, and bathrooms featuring grid-line inspired tiles. A playful popular of color, specified arsenic taxicab-yellow faucet handles, adds a touch of whimsy to an different subdued space.

At nan pinnacle, nan Penthouse Suite spans 1,215 quadrate feet, offering breathtaking views of nan city. With chopped areas for relaxation, work, and entertaining, nan suite features a backstage bar, freely seating area, and bespoke curved wood bar, making it nan eventual haven for those seeking some luxury and functionality.

Seahorse – A Modern Seafood Experience

This fall, Seahorse, a modern seafood brasserie, will unfastened its doors to connection a modern twist connected classical seafood dishes. Created by restaurateur John McDonald and nan squad down Lure Fishbar, Bowery Meat Company, and others, Seahorse features a paper that balances world influences pinch seasonal freshness. Standout dishes see tuna crudo drizzled pinch crispy caper parsley oil, Skull Island prawns pinch burnt citrus and Calabrian chili, and wood-oven roasted Shinnecock littlenecks successful nduja butter. The seafood-forward paper besides offers indulgent pastas, specified arsenic spicy Maine lobster cavatelli.

The brasserie’s 125-seat eating room, designed by Rockwell Group, combines maritime nostalgia pinch sleek modern design. A melodramatic seafood barroom takes halfway stage, surrounded by mother-of-pearl inlays, mermaid-green tiles, and yacht-style wood finishes. A moody mural by Brooklyn creator En Viu adds to nan atmosphere, paying homage to nan city’s seafaring practice while creating a welcoming abstraction for guests to enjoy.

A Rooftop Like No Other

Seventeen stories supra nan ground, nan hotel’s rooftop barroom offers sweeping views of nan Union Square skyline. Designed by AvroKO, nan abstraction blends indoor and outdoor elements, drafting inspiration from iconic creation and nightlife institutions for illustration Andy Warhol’s Factory and Max’s Kansas City. The rooftop’s actual level shape mimics nan creation of nan parkland below, creating a seamless relationship betwixt nan edifice and its surroundings. It’s nan cleanable spot for golden-hour cocktails aliases a nightcap pinch friends.

Wellness Reimagined

W Hotels has redefined nan edifice gym pinch FIT, an expansive wellness abstraction that includes nan brand’s first Peloton Studio, featuring 5 bikes for impermanent use. The abstraction is designed pinch vibrant mosaic tiles and rubberized flooring, paying homage to nan adjacent Union Square subway station. After a workout, guests tin relax successful nan high-design betterment zone, featuring hydro-massage chairs for nan eventual post-exercise restoration.

Meetings and Events, Elevated

W New York – Union Square offers 2,587 quadrate feet of gathering and arena abstraction designed to animate productivity and collaboration. The versatile Studios characteristic views of Union Square and are thoughtfully furnished pinch Herman Miller pieces, ensuring comfortableness and focus. With precocious exertion and move Greenmarket-inspired paper offerings, each arena hosted present is arsenic vibrant and energetic arsenic nan metropolis itself.

A Bold New Chapter for W Hotels

The translator of W New York – Union Square represents a bold measurement guardant for nan brand, arsenic it embarks connected a multi-year improvement that will redefine luxury and hospitality crossed its world portfolio. As portion of this transformation, W Hotels is reimagining properties for illustration W Hollywood, W Austin, W Toronto, and W Las Vegas, while introducing caller destinations for illustration W Punta Cana and W Prague. By 2028, 80% of nan world portfolio will beryllium transformed, continuing to push boundaries and elevate nan impermanent acquisition worldwide.

W Hotels has unveiled a stunning $100 cardinal renewal of W New York – Union Square, mounting caller standards successful luxury and design. The translator enhances nan hotel’s iconic status, blending modern elegance pinch its rich | legacy. This overhaul redefines nan impermanent experience, ushering successful a caller era of elevated hospitality successful New York City.

“I’ve watched this translator unfold from nan very opening and seeing W New York – Union Square travel live is genuinely special,” says Christina Poon, General Manager, W New York – Union Square. “This reinvention is astir much than creation – it’s astir breathing caller life into a historical landmark, strengthening its relationship to nan neighborhood, and creating moments that resonate pinch each guest. From nan Living Room to Seahorse and Heroes, each item reflects nan building’s history while capturing nan energy, creativity, and tone of Union Square. It’s a spot wherever locals and travelers alike tin gather, connect, and acquisition nan bosom of nan metropolis successful a measurement only W Hotels tin deliver.”