Vodafone Is Testing An Ai 'actor' To Sell Its Products Instead Of Paying A Human To Do It

Vodafone made a commercialized starring an AI avatar posing arsenic a existent lady. This is absorbing because Vodafone is simply a awesome world marque and not a fly-by-night TikTok institution utilizing a ridiculous deepfake of Jackson Galaxy to waste feline toys.

The tells successful nan commercialized are evident and what 1 would expect. The AI avatar's hairsbreadth is simply a spot off, which ruins nan charade that this is simply a existent person. The beingness mannerisms and speaking reside are besides wonky. A facial mole moves astir astatine 1 point. It's AI. You cognize nan drill.

The institution responded to a mobility connected a connection committee arsenic to why it couldn't put "a existent personification successful beforehand of nan camera" by saying this is simply an experiment. It said it was “testing different styles of advertizing — this clip pinch AI,” and that “AI is truthful overmuch a portion of mundane life these days that we besides effort it retired successful advertising.”

This isn't nan first Vodafone advertisement to characteristic generative AI. It released a afloat AI-generated commercialized past twelvemonth that spurred a spot of controversy, contempt looking perfectly awful. Social media platforms are besides becoming progressively littered pinch AI-generated virtual influencers.