Vlge Is Making It Easier To World Build And Shop On Roblox

In Evelyn Mora’s early career, she realized that manner designers, though often profoundly focused connected sustainability, couldn’t shape environmentally friends large-scale manner shows.  

In 2021, she launched VLGE, a gaming and immersive-world-building level that specializes successful moving pinch brands. It lets brands build their ain worlds, capable them pinch interactive contented and games, and export said worlds to different platforms for illustration Roblox. The merchandise is revolutionizing what shopping could beryllium successful nan early — a world wherever brands tin create interactive worlds to link pinch Gen Z alternatively than hosting manner shows and filming campaigns.

VLGE has worked pinch names specified arsenic Lancome, Charlotte Tilbury, and Vogue Scandinavia, and has raised a full of $5 cardinal successful superior from investors specified arsenic Lammont J. du Pont of nan du Pont family, L’Oreal Group, and nan British Fashion Capital.

It made headlines for launching nan world’s first 3D and gamified manner week. On Thursday, it announced plans to return things 1 measurement further. It said 50 manner brands would motorboat their shoppable worlds for World Fashion Week, each powered by VLGE. World Fashion Week is an inaugural of VLGE and is expected to enactment arsenic a span for creators to motorboat shoppable games connected different platforms, for illustration Roblox.

Image Credits:Lucie Baudi

Mora said this is nan brand’s first large-scale activation, showing really nan level tin fto users build crossed browsers and, first, connected Roblox, successful existent time. She decided to attraction connected making Roblox easier for brands to usage because of nan marketplace potential, she said. VLGE is besides compatible pinch Unreal Engine and is moving connected compatibility pinch Meta Horizon World.

“This is important because Roblox has go fashion’s astir powerful younker frontier, yet until now, world-building location has been costly, technical, and complex,” Mora told TechCrunch. “We make it instant, affordable, scalable, and interoperable, bridging nan spread betwixt e-commerce, gaming, and taste creation.”

In different words, anyone building connected VLGE tin motorboat connected Roblox instantly, without needing to cognize Roblox’s coding connection aliases having immoderate substantive inheritance successful tech astatine all. “They besides don’t request to salary tens of thousands and hold for months to launch.” (It tin costs anyplace betwixt $10,000 to $100,000 for a marque to salary an agency to build it a world connected Roblox.)

VLGE offers 4 costs tiers: Freemium, and 3 paid tiers for creators, mini businesses, and enterprises, respectively.

Mora is banking connected gamified commerce becoming nan adjacent frontier successful manner and said VLGE plans to motorboat an online store, an e-tail store, that will waste some beingness items by emerging brands, arsenic good arsenic 3D assets that tin beryllium exported into Roblox. The exertion showcases really nan manner world is trying to make usage of nan expanding prominence of games and immersive worlds erstwhile it comes to connecting pinch nan adjacent generation.

“This infinitesimal isn’t conscionable astir fashion, it’s astir nan infrastructure that will powerfulness nan adjacent procreation of commerce for nan caller generation,” Mora said.