Visit Berlin Focuses On Southeast Asia For Tourism Growth, Mice Business, And Air Connectivity Expansion

Published on September 8, 2025

By: Tuhin Sarkar

In an exclusive question and reply pinch Ralf Ostendorf, Director of Market Management astatine Visit Berlin, we delve into nan city’s increasing attraction connected Southeast Asia arsenic a cardinal tourism market. With Southeast Asian countries for illustration Thailand, Vietnam, and Indonesia becoming progressively important for Berlin’s tourism strategy, Ostendorf highlights nan region’s booming recreation request and nan city’s efforts to pat into this potential. He discusses nan value of knowing nan divers needs of these markets while strengthening Berlin’s B2B networks and collaborations pinch section recreation manufacture players. In addition, Ostendorf touches connected Berlin’s eager plans to grow its MICE (Meetings, Incentives, Conferences, and Exhibitions) business, which has proven highly lucrative for nan city’s economy. The question and reply besides sheds ray connected Berlin’s aspirations to heighten aerial connectivity, peculiarly from Asia, arsenic nan superior seeks to pull much visitors and solidify its position arsenic a starring European destination.

Berlin is witnessing an breathtaking displacement successful its tourism strategy, pinch Visit Berlin focusing connected Southeast Asia arsenic a cardinal region for growth. The tourism committee sees immense imaginable successful markets for illustration Thailand, India, and Vietnam, recognizing nan increasing request from these countries for recreation to nan German capital. Ralph Ostendorf, Director of Market Management astatine Visit Berlin, emphasized nan value of knowing nan nuances of each marketplace while expanding nan city’s tourism outreach. At nan PATA Travel Mart 2025 successful Bangkok, Ostendorf discussed nan value of engaging pinch some emerging and established markets to boost tourism to Berlin.

Southeast Asia’s Role successful Berlin’s Tourism Strategy
Southeast Asia is simply a booming region, and Berlin is positioning itself arsenic a premier destination for travelers from this area. Markets for illustration Thailand, Vietnam, and Indonesia are seeing accrued liking successful European travel, and Visit Berlin intends to leverage this maturation by expanding its beingness successful these countries. Though nan USA and Germany stay nan apical long-haul markets for Berlin, nan emergence of Southeast Asian countries is undeniable, and Berlin is committed to being astatine nan forefront of this shift.

Key Markets successful Asia for Berlin Tourism
The apical markets for Berlin tourism successful Asia correct now are China and India, which are driving beardown maturation successful visitant numbers. However, arsenic Ostendorf pointed out, it’s not conscionable nan largest economies that are captious for Berlin’s early tourism plans. Countries for illustration Thailand, Indonesia, and nan Philippines are quickly becoming important players arsenic much group from these regions commencement exploring world destinations for illustration Berlin. As portion of its strategy, Visit Berlin is building beardown B2B networks to guarantee that nan metropolis tin efficaciously pat into these markets by connecting pinch cardinal players successful nan recreation and tourism industry.

The Importance of MICE Business to Berlin
One of nan highlights of Visit Berlin’s tourism strategy is its attraction connected nan MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. According to Ostendorf, MICE visitors thin to walk overmuch much than regular tourists, making it an incredibly lucrative marketplace for nan city. Berlin is already known for hosting awesome events specified arsenic ITB Berlin, 1 of nan largest recreation waste and acquisition shows successful nan world, and this position is helping to fortify nan city’s position successful nan world MICE industry.

The metropolis boasts an awesome normal halfway and a wide scope of hotels and venues that tin cater to large-scale events, further cementing Berlin’s estimation arsenic a go-to destination for MICE events.

European Markets Contributing to MICE Growth
Europe remains an important root marketplace for MICE business successful Berlin. The UK is 1 of nan largest contributors to nan MICE market, followed by different European nations specified arsenic France, Italy, and Spain. Visitors from these countries person agelong been cardinal to Berlin’s occurrence arsenic a MICE destination. This coagulated instauration is important arsenic Visit Berlin looks to grow into Asia, wherever it sees nan imaginable to replicate its success.

Expanding Air Connectivity to Berlin
One of nan challenges Berlin faces successful its tourism description efforts is its aerial connectivity. Despite being nan superior of Germany, Berlin’s airdrome has historically been underserved compared to awesome hubs for illustration Munich and Frankfurt. As Ostendorf explained, Berlin’s airport, though caller and well-functioning, still faces challenges successful position of long-haul flights.

To reside this, Visit Berlin is moving intimately pinch Berlin Airport and world hose partners to summation nonstop flights from Asia. Qatar Airways, Turkish Airlines, and different carriers are already operating regular flights to Berlin, but nan extremity is to grow these services further, particularly for travelers coming from Southeast Asia. By expanding nonstop connections, Visit Berlin hopes to make it easier for visitors from Asia to recreation to nan city.

The Future of Berlin Tourism successful Southeast Asia
Looking ahead, Berlin is committed to deepening its connections pinch Southeast Asia. With quickly increasing economies and an expanding mediate class, Southeast Asia represents a immense opportunity for nan city’s tourism sector. The operation of taste exchange, acquisition tourism, business opportunities, and leisure recreation makes this region a strategical attraction for Visit Berlin successful nan coming years.

As Southeast Asia continues to emergence arsenic a cardinal recreation market, Visit Berlin’s efforts to prosecute pinch countries for illustration Thailand and Vietnam will beryllium basal successful maintaining nan city’s position arsenic a starring European destination.

Visit Berlin is moving difficult to position itself arsenic a apical destination for travelers from Southeast Asia. By focusing connected emerging markets for illustration Thailand, India, and Vietnam, nan metropolis is fresh to capitalize connected nan increasing request for European travel. The beardown attraction connected MICE events and efforts to grow aerial connectivity are besides important factors successful driving early growth. As Southeast Asia’s tourism assemblage booms, Visit Berlin is preparing for a agleam and successful early successful these markets.