Visit Bellingham Wins Big For Promoting Whatcom County Scenic Byways In Us: Chuckanut Drive & Mount Baker Highway Steal The Spotlight!

Published on November 1, 2025

The State of Washington Tourism hosted its yearly conference, a cardinal arena that connects Destination Marketing Organizations (DMOs) from crossed nan state. The convention serves arsenic a level to stock insights, observe achievements, and admit exceptional activity wrong nan tourism sector. This year, Visit Bellingham was honored pinch nan prestigious Outstanding Marketing Campaign of nan Year grant for its successful promotion of Whatcom County’s scenic byways, pinch a typical attraction connected Chuckanut Drive and Mount Baker Highway.

Celebrating Scenic Byways Through nan Road Trip Series Campaign

The award-winning Road Trip Series run was a collaboration betwixt Visit Bellingham and Scenic Washington, a institution committed to promoting recreation experiences crossed nan state. Together, they crafted a move run that highlighted nan scenic beauty of Chuckanut Drive and Mount Baker Highway, 2 of Whatcom County’s designated scenic byways. These routes supply travelers pinch nan opportunity to research immoderate of Washington’s astir breathtaking landscapes, from winding coastal roads to stunning upland vistas.

The extremity of nan Road Trip Series was to coming these byways successful a captivating and immersive way. The run showcased nan scenic byways not conscionable arsenic roads, but arsenic integral parts of Washington’s cultural heritage and natural beauty. Through a operation of compelling visuals, videos, and written content, nan run inspired travelers to acquisition these scenic routes firsthand, offering a caller position connected nan region’s unsocial landscapes.

Creating Engaging Content to Showcase Scenic Byways

To bring nan Road Trip Series imagination to life, Visit Bellingham enlisted a talented writer/videography team from Capture.Share.Repeat. The squad traveled on some Chuckanut Drive and Mount Baker Highway, capturing nan existent principle of these iconic routes. The squad moreover took to nan sky, renting a small level pinch a bubble canopy to seizure stunning aerial shots of Mount Baker Highway and nan surrounding mountain landscapes.

The contented gathered during this exploration was shared connected a dedicated Road Trip Series landing page created connected nan Scenic Washington website. This page served arsenic nan campaign’s cardinal hub, featuring a rich | blend of photographs, videos, and blogs that showcased nan byways. The landing page provided visitors pinch valuable information, offering inspiration and applicable tips for readying a roadworthy travel on these scenic routes. It became a captious instrumentality successful drafting attraction to Whatcom County arsenic a premier recreation destination.

Recognition from State of Washington Tourism

The nickname from State of Washington Tourism was a important accomplishment for nan Visit Bellingham team. In a highly competitory section filled pinch innovative campaigns from crossed nan state, being awarded nan Outstanding Marketing Campaign of nan Year speaks to nan difficult activity and productivity down nan Road Trip Series. The grant highlights not only nan value of nan run itself but besides nan broader efforts by Visit Bellingham to position Whatcom County’s scenic byways arsenic must-see destinations for travelers.

Amber Vinup, Marketing Director astatine Visit Bellingham, expressed heavy gratitude for nan recognition, noting that nan grant was peculiarly meaningful successful a authorities pinch truthful galore inventive and compelling tourism campaigns. This accolade reinforces Visit Bellingham’s committedness to showcasing Whatcom County’s earthy beauty and promoting its unique tourism experiences.

A Bigger Vision for Whatcom County’s Scenic Byways

The Road Trip Series is portion of Visit Bellingham’s larger strategy to beforehand Whatcom County’s scenic byways. These byways are included successful nan National Scenic Byways Program, which was established 30 years agone to item roads that connection exceptional scenic, historic, recreational, cultural, and earthy experiences. Chuckanut Drive and Mount Baker Highway are some designated National Scenic Byways, meaning they supply travelers pinch unsocial views and experiences that harvester some adventure and serenity.

The Road Trip Series run is simply a cardinal inaugural successful Visit Bellingham’s semipermanent trading efforts to position Whatcom County arsenic a apical recreation destination. It offers travelers an opportunity to research nan region’s diverse landscapes, from its coastal roads to its majestic upland views, helping to beforehand nan region arsenic an accessible and unforgettable destination.

Building a Sustainable Tourism Destination

The Road Trip Series is much than conscionable a trading campaign; it forms portion of a broader inaugural to beforehand sustainable tourism successful Whatcom County. By focusing connected Chuckanut Drive and Mount Baker Highway, Visit Bellingham encourages travelers to research areas that not only connection scenic beauty but are besides accessible and reflective of nan region’s cultural and earthy heritage. Through this collaboration pinch Scenic Washington, Visit Bellingham helps to item these byways arsenic cardinal features of Washington’s tourism offerings.

The Road Trip Series run exemplifies really imaginative trading and effective collaboration tin thrust tourism while promoting responsible recreation practices and environmental preservation. By recognizing and celebrating nan National Scenic Byways Program, Visit Bellingham contributes to a broader effort to protect and observe Washington’s treasured scenic routes.

Conclusion

With nan Outstanding Marketing Campaign of nan Year grant from nan State of Washington Tourism conference, Visit Bellingham has solidified its domiciled arsenic a leader successful promoting Washington’s natural beauty and unique recreation experiences. The Road Trip Series campaign, which highlights Whatcom County’s scenic byways, has inspired travelers to sojourn immoderate of nan state’s astir stunning regions. As Visit Bellingham continues to radiance a spotlight connected nan allure of Chuckanut Drive and Mount Baker Highway, nan early looks agleam for Whatcom County’s tourism efforts. These iconic byways are judge to stay apical destinations for roadworthy trippers seeking some escapade and breathtaking landscapes.