Virgin Hotels Collection Expands Global Reach With Jeff Borman Leading Sales & Revenue: Emerging Towards A New Era Of Hospitality

Published on September 12, 2025

Jeff Borman, a celebrated sanction successful nan hospitality field, has relocated to Miami, Florida, to return connected nan position of Global Head of Sales, Revenue, and Distribution for nan Virgin Hotels Collection. Under nan guidance of Jeff Borman, Virgin Hotels has been revolutionizing nan impermanent acquisition by incorporating nan elements of comfort, culture, and community. In fact, he will spearhead nan brand’s world description and will surely effect nan business’s world brand. Previously, he has worked for nan industry’s largest competitors, including Marriott and Hilton, gaining 25 years of acquisition successful nan arena. With his angling expertise successful gross optimization, distribution strategy, and integer solutions, he will surely restructure Virgin Hotels to cement their position successful nan manufacture for seamless recreation experiences.

Jeff Borman’s Appointment: A Strategic Move for Virgin Hotels

Virgin Hotels Collection, a manner hospitality brand, is making a strategical leap guardant by appointing Jeff Borman arsenic its Global Head of Sales, Revenue & Distribution. With his heavy expertise successful gross guidance and distribution strategies, Borman will oversee nan world income efforts for some Virgin Hotels and Virgin Limited Edition. His domiciled will impact refining nan company’s commercialized strategy, ensuring that nan marque remains astatine nan forefront of nan luxury manner segment.

Borman’s profession spans a wide scope of activity roles successful hospitality, from edifice operations and nutrient & beverage guidance to e-commerce and third-party distribution strategies. He has developed a broad knowing of impermanent expectations and nan financial aspects of moving a hotel. This extended inheritance makes him an perfect fresh to lead nan gross and income teams astatine Virgin Hotels Collection arsenic they proceed to grow globally.

A Vast Career successful Hospitality and Revenue Optimization

Borman’s profession trajectory has made him a well-respected fig successful nan hospitality sector. For complete 2 decades, he worked pinch Marriott and Hilton, wherever he held elder activity roles successful various capacities. His expertise successful analytics, pricing science, inventory management, and integer distribution strategy has positioned him arsenic an authority successful driving gross maturation for world edifice chains. Additionally, Borman’s activity successful eCommerce and third-party distribution has helped galore properties optimise their scope and gross generation.

Most recently, he served arsenic Vice President of Revenue Optimization astatine Ashford Inc., overseeing commercialized strategies for some Ashford Hospitality Trust and Braemar Collection. During his tenure, Borman drove important maturation successful mean regular complaint (ADR), a cardinal capacity parameter for nan edifice industry. His activity domiciled arsenic Chair of nan HSMAI Commercial Leadership Board and AHLA further highlights his power wrong nan hospitality industry.

Virgin Hotels Collection: Pioneering a New Standard successful Hospitality

Virgin Hotels Collection has made waves successful nan hospitality manufacture by creating spaces that connection much than conscionable a spot to stay. With properties successful top-tier locations crossed awesome world destinations, including Miami, New York, and Chicago, Virgin Hotels stands retired for its committedness to blending comfortableness pinch culture. The assignment of Jeff Borman is aligned pinch nan company’s extremity to elevate its work offerings and accommodate to changing user needs successful a competitory market.

As nan hospitality manufacture recovers from nan impacts of nan world pandemic, Virgin Hotels is doubling down connected creating exceptional impermanent experiences that spell beyond conscionable luxury stays. Through its dual attraction connected manner and community, nan marque is carving a caller niche that appeals to discerning travellers who activity much than conscionable a edifice room.

The Role of Travel and Revenue Optimisation successful nan Modern Hotel Industry

Borman’s extended inheritance successful gross optimisation will beryllium invaluable arsenic Virgin Hotels focuses connected maturation and adaptation. Revenue guidance is simply a cornerstone of nan modern edifice business, and Borman’s knowledge of pricing strategies and integer trading will thief Virgin Hotels maximise some occupancy and gross crossed its portfolio. By leveraging technology, Virgin Hotels intends to create much personalised experiences for its guests, thereby enhancing nan worth proposition of its properties.

Furthermore, his strategical oversight of distribution channels ensures that Virgin Hotels’ offerings scope nan correct assemblage astatine nan correct time. This is peculiarly important arsenic recreation continues to evolve, pinch a greater accent connected integer booking platforms, mobile apps, and move pricing strategies. Borman’s activity will beryllium instrumental successful ensuring that Virgin Hotels stays competitive, responsive, and innovative successful an ever-changing market.

Helping Tourists and Travellers Experience nan Best of Virgin Hotels

For travellers, nan assignment of Jeff Borman signifies an enhanced attraction connected impermanent satisfaction, seamless booking experiences, and accordant worth crossed nan Virgin Hotels brand. With a portfolio that includes vibrant destinations for illustration Miami, New York, and Los Angeles, Virgin Hotels offers a lifestyle-focused acquisition that integrates luxury pinch a local, taste feel.

Borman’s activity will apt person a nonstop effect connected travellers by optimising pricing structures, offering tailored packages, and refining distribution strategies to supply nan champion worth for money. This could consequence successful amended customer service, accrued loyalty programmes, and much accessible pricing for travellers, particularly those booking done Virgin Hotels’ integer platforms.

Virgin Hotels’ Growth and Future Prospects

As Virgin Hotels keeps evolving and expanding, nan hiring of Jeff Borman is nan first of galore milestones worthy celebrating for nan travel of nan company. Utilisation of his skills successful sales, gross optimisation and distribution strategy is going to beryllium important successful steering nan income successful nan Virgin Hotels marque arsenic Borman attempts to amended nan Company’s world recognition. Given nan Company’s committedness of offering an enhanced recreation acquisition that is community-driven. With his experience, Borman will make definite that they remains a cardinal subordinate successful nan precocious extremity hospitality sector. At nan aforesaid time, this entails for an unshakeable committedness to nan travellers for an moreover much refined and memorable sojourn to Virgin Hotels astir nan globe.